American Cinematographer - July 2012 - 74

Sony Promotes F65 at New Center Sony’s Professional Solutions of America group has unveiled its Digital Motion Picture Center on Stage 7 at Sony Pictures Studios. The facility offers hands-on training for directors, cinematographers and other industry professionals on the use of Sony’s F65 CineAlta digital-motion-picture camera system and its workflows. “This will be a place for the Hollywood production community to share experiences with their peers and help make the transition to digital production as seamless as possible,” says Alec Shapiro, PSA senior vice president and president of the DMPC. “Here, on one stage, filmmakers and other content creators can shoot 4K pictures, process them through a 4K workflow on site at ColorWorks, and view the results via a 4K projector.” Curtis Clark, ASC, chairman of the ASC Technology Committee, will help direct the educational and training activities provided by the center. “The F65 is a sea change for our industry,” says Clark. “We can shoot with this camera as we do with film. Since cinematographers and directors have decades of experience shooting film, they know its capabilities and what they can expect from post finishing. With its 16-bit color and 4K spatial resolution, the F65 expands on these capabilities. This center will help everyone become familiar with the potential of this new system and the workflow that supports it.” In addition to the F65, the DMPC will
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offer training and education across Sony’s range of Super 35mm digital systems, including the PMW-F3. Sony also plans to make the DMPC available to local rental companies and resellers to conduct training for their customers, and to third-party workflow partners such as Assimilate, Avid, Blackmagic Design, Codex, ColorFront, FilmLight, MTI Film and YoYotta. The center’s advisory board includes Clark, fellow ASC members Michael Goi and Steven Poster, and ASC associate members Ray Feeney and Leon Silverman. For additional information, contact SonyDMPC@am.sony.com. EUE/Screen Gems Builds Stage 6 EUE/Screen Gems has opened Stage 6 at the company’s 32-acre studio complex in Atlanta, Ga. Stage 6 is a 30,000-squarefoot soundstage that offers a clear-span space with 40' to the grid, allowing for two-story sets and providing extensive floor-to-ceiling clearance. In April 2011, EUE/Screen Gems

opened Stage 5 at the Atlanta lot, and the 37,500-square-foot space was booked before construction was finished. EUE/Screen Gems chose to locate in Atlanta because of the urban setting, proximity to the Atlanta airport, and Georgia’s 30percent film tax credit. “We’re so close to the airport and downtown,” says Kris Bagwell, executive vice president of EUE/Screen Gems’ Atlanta studios. “With multiple soundstages and many productions working at once, we are offering top tier service to the best in the business. There’s nothing else like EUE/Screen Gems in Atlanta. Studio executives from Los Angeles feel comfortable here, and the talent does, too.” For additional information, visit www.euescreengems.com. Hollywood Center Studios Upgrades Cyc Stages Hollywood Center Studios, one of the largest independent production lots in Hollywood, has upgraded its Stage 1 with a permanent, three-wall, hard-cove white cyc. The facility has also added a new specialeffects stage, Stage 2a, which features a smaller permanent greenscreen cyc. The lot now has six stages with permanent cycs. “Our hard-cyc stages are very popular shooting spaces because of their size, configurations and quality,” says Tim Mahoney, vice president of Hollywood Center Studios. “They are especially popular among our commercial clients, as [the stages] can accommodate car shoots and other large productions. They also include amenities — such as wardrobe, dressing rooms and on-site parking — that productions need.” Measuring 63' along the back wall, 38' and 49' along the two side walls, and 22' high, the cyc on Stage 1 is ideal for complex visual-effects shoots that require large casts, sets or production equipment; the stage itself encompasses more than 6,500 square feet. Stage 2a covers more than 3,000 square feet, and its twowall greenscreen cyc measures 33' wide, 35' long and 19' high. Both cycs feature seamless coves made from poured concrete. Hollywood Center Studios has

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American Cinematographer - July 2012

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