American Cinematographer - July 2012 - 76

“We have one of the most impressive inventories of digital cinema tools and cutting-edge services available, and yet our name didn’t imply it. After exploring some options, we ultimately focused on choosing a name that simply reflected how the industry and our clients refer to our services

kitchen, talent waiting area and green room. “The plan is to have everything inhouse, even a set of executive suites for our clients to stay a week, a month, a year — however long they need to complete their project,” says Raul Rodriguez, founder of M3 Studios. “I want to bring the film and TV industry back to Miami. I want to keep production here because it is an end destination where people can work and play within minutes of each other. There is a need for the industry in Miami and plenty of room for growth.” For additional information, visit www.m3studiosmiami.com. Sim Rebrands International equipment and production-service provider Sim Video is now operating under the name Sim Digital. The change comes as the company celebrates its 30th year in business. The company cites its current growth trends and plans to enter new markets as the key reasons for the updated name. Sim Video merged with Bling Digital in 2009 with the intention to create a company that could provide the most comprehensive equipment and file-based workflow solutions in the industry. Today, the company lists the series Falling Skies and The Vampire Diaries and the feature Pacific Rim among its clients in Vancouver, Atlanta and Toronto, respectively. Sim is looking to expand its Bling workflow service offerings — including on-set data management, video assist, digital dailies, LTO tape archiving and postproduction-equipment provision — in the Los Angeles market this year. “Sim is a company that has worked hard to be at the forefront of our industry, and that means we are always evolving,” says founder and CEO Rob Sim (pictured).
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and other production professionals were in attendance as some of the department’s cameras were demonstrated in live-action sets, with plasma screens displaying the different cameras’ outputs. As Adorama Rental Co. expands its inventory into the film and video world, it remains committed to providing conciergestyle customer service, including individual consultation with equipment experts and after-hours tech support, whether the customer requires a complete feature-film package or only a DSLR camera body. For additional information, visit www.adorama.com. Hollywood Rentals Carries Olesen SSL Reel Lite Hollywood Rentals is now carrying the Olesen SSL Reel Lite, which incorporates the latest in LED technology to create a true replacement for a 6K space light without sacrificing quality of light, color temperature or CRI.

today, and Sim Digital was born.” Jim Martin, Sim Digital’s CSO, adds, “Productions see no boundaries on where or how they shoot today. Our clients need to have access to our equipment and services in any city or country they decide to shoot in, so we’ve made it a priority to be more accessible…. We’re eager to introduce our services to these markets under our new design, and we believe that our revamped identity will serve us well in this digital age.” For additional information, visit simdigital.com. Adorama Adds Digital Cinema Department New York City’s Adorama Rental Co., a division of photo and video retailer Adorama, has opened its Digital Cinema Dept., which offers a complete line of highend digital video gear, including products from such companies as Arri, Canon, Red and Sony. The department was officially launched with a recent gala at Manhattan’s Tribeca Skyline Studio. Cinematographers
American Cinematographer

Mimicking the spread of a traditional space light, the Reel Lite puts out 238 foot candles at 10' — and 60 foot candles at 20' — while drawing only 4 amps. The fixture features passive cooling to avoid frequency noise, and it works with existing space-light skirts, targets and accessories. Reel Lite units can be daisy-chained together for quick installation, and each unit features DMX dimming control for exact lighting output. Reel Lites are also stackable

http://www.adorama.com http://www.m3studiosmiami.com http://www.simdigital.com

American Cinematographer - July 2012

Table of Contents for the Digital Edition of American Cinematographer - July 2012