American Cinematographer - August 2009 - 67

immediately access the content in the studio’s real-time grading and preview facilities — which boast 4K playback and 7.1 Dolby Digital sound — by way of a permanent 4:4:4 dual-link opticalfibre infrastructure. “Our brand-new, state-of-the-art digital-film facility operation at Elstree works with productions to create packages with both logistic and financial benefits,” says Dan Mulligan, Rogue Element Films’ managing director. “They can expect quality service and cost savings.” For more information, visit www.rogueelementfilms.com or www.elstreestudios.co.uk. GenArts Partners with Lucasfilm GenArts Inc., a provider of specialized digital visual-effects plug-in further opportunities to expand the use of GenArts software across film, television, animation, games and other media. Third, GenArts and Lucasfilm will exchange ideas to advance the state of the art of specialized visualeffects technology across all Lucasfilm divisions. “GenArts software delivers incredible consistency for the artists’ experience across a wide range of compositing systems,” says Richard Kerris, CTO of Lucasfilm. “This makes it the ideal choice to help Lucasfilm achieve our goal to deliver visual continuity across feature films, television, games and future entertainment mediums.” Since its founding in 1996, GenArts software has contributed to the production of dozens of Lucasfilm projects, including the Star Wars UNDERWATER HOUSINGS for RED ONE and PHANTOM HD NOW AVAILABLE 31 0/301-81 87 www.hydroflex.com software for the film and television industries, has announced an agreement that broadens its long-standing relationship with film, entertainment and visual-effects company Lucasfilm. This relationship aims to advance the state of the art of technology for visual effects and compositing across a wide range of media. The agreement comprises three elements. First, GenArts software will be deployed across compositing host systems at Lucasfilm companies, including Industrial Light & Magic, Lucasfilm Animation and Lucasfilm Animation Singapore, making the software a standard component of the facilities’ compositing pipelines. Second, GenArts and Lucasfilm will explore Photo courtesy of Lucasfilm Ltd. prequel trilogy, Pirates of the Caribbean and Iron Man. “Over the last 12 years, GenArts has earned our reputation as an innovative technology provider as well as an industry thought leader,” says Katherine Hays, CEO of GenArts. “We’re pleased that Lucasfilm has affirmed that distinction by selecting GenArts software to be a standard component of their compositing vocabulary. We’re extremely excited about the opportunity to collaborate with some of the world’s leading compositing artists to better understand their needs as we continue to drive innovative tools into broader entertainment markets.” For more information, visit www.genarts.com/lucasfilm. ¢ 67

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American Cinematographer - August 2009

Table of Contents for the Digital Edition of American Cinematographer - August 2009