American Cinematographer - August 2014 - 76

New Products & Services
Light Iron Enhances Live Play
Light Iron has reinvented its popular Live Play iPad app to serve
as an all-encompassing VTR and dailies-review system. Live Play 3
boasts an intuitive interface, powerful metadata sorting and cloud
distribution of dailies.
"We re-imagined Live Play and rebuilt it based on feedback
from our television and feature-film customers," says Light Iron CEO
Michael Cioni. "The new app
meets the need for a seamlessly integrated system for
both on-set review and cloud
distribution of colored and
synced dailies. Live Play 3 is
also designed to be a creative
asset-management platform,
empowering customers to
maintain a centralized resource
of media during the entire
production and post process."
Live Play 3 features ultra-fast navigation through a media pool
of thumbnail frame grabs. Users can easily choose among automatically tagged scenes and shoot days, quickly filtering thousands of clips
to find specific media. An active tagging feature applies metadata
tags to multiple clips at a time, enabling search by an unlimited
number of fields including circle, camera, actor and location, as well
as custom tags. Live Play 3 also relies on 256-bit TLS encryption, so
released dailies and associated metadata are stored securely in a
cloud-based hub that can be accessed by the production team, editorial, visual effects and other creative collaborators.
Live Play 3 also enables real-time streaming of camera feeds
from remote locations. Cioni notes, "With Live Play 3's unique livestream cloud architecture, we can empower directors with a new
creative tool: the ability to collaborate with other production units in
real time.
"Light Iron is uniquely positioned to offer the community a
vertically integrated system for creating, managing and delivering
creative assets from the set through final delivery," Cioni continues.
"Our popular Outpost system for on-set dailies creation, the new Live
Play 3, and our digital-intermediate services work in tandem to
enhance collaboration and ensure efficiency throughout the entire
creative process."
For additional information, visit www.lightiron.com/liveplay.
Red Giant Opens Universe
Red Giant has unveiled Red Giant Universe, which offers
access to an ever-expanding library of tools and effects for filmmakers and motion-graphic artists. Immediately available are 50 free and
premium visual-effects plug-ins built on the new Supernova platform.
76

August 2014

* SUBMISSION INFORMATION *
Please e-mail New Products/Services releases to
newproducts@ascmag.com and include full contact
information and product images. Photos must be
TIFF or JPEG files of at least 300dpi.

A free membership in
Red Giant Universe includes
the use of 31 effects and transitions, including blurs, glows,
distortion, generators and 3-D
transitions. Standout tools in
the free membership include
the Swish Pan and 3D Shutter
transitions, as well as Glo-Fi,
which creates pulsating,
multi-hued glows for titling.
Access to the free tools never
expires.
Premium membership includes an additional 19 tools, including updated favorites such as Knoll Light Factory EZ, Holomatrix,
ToonIt (powered by Toonamation) and Retrograde (from CrumplePop and Red Giant).
Built on the Supernova platform, Red Giant Universe is able
to deliver tools incredibly fast thanks to a simple scripting system that
unites the power of Javascript and a GPU framework. Developers are
able to fulfill the desires of the Universe community in a matter of
hours instead of days or weeks.
All the tools in Red Giant Universe exploit the power of
modern GPUs to render most effects in near-real time. The platform
is also scalable, working across small and light laptops such as
Macbook Air with modern Intel graphics processors (HD4000 or
later) up to high-end workstation GPUs from AMD and Nvidia. All
effects render with floating-point quality for feature-film-ready
output.
Another aspect of Red Giant Universe is Labs, which allows
members to vote on the visual effects they want to see next. The tool
that wins the Labs voting round goes directly into Universe. Red
Giant is committed to frequent updates throughout the year.
The Red Giant Universe premium membership is available for
$10/month, $99/year or $399 for a lifetime license that will never
expire and includes all future Universe updates and upgrades.
For additional information, visit www.redgiant.com/universe.
Fujifilm Builds IS-Tower
Adding to its Image Processing System lineup, Fujifilm North
America Corp.'s Imaging Division has introduced the IS-Tower imaging system.
The system includes Fujifilm's IS-Tower software, which,
when used with the IS-100 processor, provides an extremely fast and
easy way to apply looks to any number of chosen cameras in an
instant, or to quickly create and save new looks on the fly. Designed
for multiple camera broadcasts with ACES color management, the
IS-Tower can accept live feeds from a mixture of digital cinema and

American Cinematographer


http://www.redgiant.com/universe http://www.lightiron.com/liveplay

American Cinematographer - August 2014

Table of Contents for the Digital Edition of American Cinematographer - August 2014

Contents
American Cinematographer - August 2014 - Cover1
American Cinematographer - August 2014 - Cover2
American Cinematographer - August 2014 - 1
American Cinematographer - August 2014 - 2
American Cinematographer - August 2014 - Contents
American Cinematographer - August 2014 - 4
American Cinematographer - August 2014 - 5
American Cinematographer - August 2014 - 6
American Cinematographer - August 2014 - 7
American Cinematographer - August 2014 - 8
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American Cinematographer - August 2014 - Cover3
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