American Cinematographer - September 2015 - 90
◗
Technicolor Celebrates Centennial
Top and bottom:
Scenes from The
Aviator (2004),
for which
director Martin
Scorsese and
cinematographer
Robert
Richardson, ASC
emulated
vintage
Technicolor
looks. Middle:
Scorsese
discusses a scene
with Leonardo
DiCaprio.
performed Academy Award-winning
audio work on the movie Whiplash, is
considered one of the industry's best.
To this day, Technicolor remains
knee-deep in science, research, technology and product development. Its brand
is of such time-tested value that in 2010,
Thomson Multimedia changed the
name of its entire existing corporation to
Technicolor, its subsidiary since 2000,
thus beginning a revitalization that has
guided the company's renewed commitment to leadership and progress.
Looking to the future, Sarnoff
points to Technicolor's current Drive
2020 initiative, which aims to fuel the
company's advance into the next generation of moving-image production. The
project calls upon the resources of such
Technicolor properties as MPC, which
is among the industry's largest visualeffects services companies, and recent
acquisitions Mr. X, Ouido Productions
and Mikros Image, among others.
Sarnoff further suggests that "such
fundamental disruptions as virtual reality and augmented reality" will require
companies like Technicolor to work with
partners to "invent the next grammar of
storytelling."
Given the company's storied
history and its drive toward shaping
things to come, what does the word
"Technicolor" represent on the modern
industry landscape? "Solutions," says
Rougeot. "Since 1915, the company was
developing solutions to serve creative
storytellers. Technicolor was always
grounded in color science, engineering
90
September 2015
American Cinematographer
American Cinematographer - September 2015
Table of Contents for the Digital Edition of American Cinematographer - September 2015
Contents
American Cinematographer - September 2015 - Intro
American Cinematographer - September 2015 - Cover1
American Cinematographer - September 2015 - Cover2
American Cinematographer - September 2015 - 1
American Cinematographer - September 2015 - 2
American Cinematographer - September 2015 - Contents
American Cinematographer - September 2015 - 4
American Cinematographer - September 2015 - 5
American Cinematographer - September 2015 - 6
American Cinematographer - September 2015 - 7
American Cinematographer - September 2015 - 8
American Cinematographer - September 2015 - 9
American Cinematographer - September 2015 - 10
American Cinematographer - September 2015 - 11
American Cinematographer - September 2015 - 12
American Cinematographer - September 2015 - 13
American Cinematographer - September 2015 - 14
American Cinematographer - September 2015 - 15
American Cinematographer - September 2015 - 16
American Cinematographer - September 2015 - 17
American Cinematographer - September 2015 - 18
American Cinematographer - September 2015 - 19
American Cinematographer - September 2015 - 20
American Cinematographer - September 2015 - 21
American Cinematographer - September 2015 - 22
American Cinematographer - September 2015 - 23
American Cinematographer - September 2015 - 24
American Cinematographer - September 2015 - 25
American Cinematographer - September 2015 - 26
American Cinematographer - September 2015 - 27
American Cinematographer - September 2015 - 28
American Cinematographer - September 2015 - 29
American Cinematographer - September 2015 - 30
American Cinematographer - September 2015 - 31
American Cinematographer - September 2015 - 32
American Cinematographer - September 2015 - 33
American Cinematographer - September 2015 - 34
American Cinematographer - September 2015 - 35
American Cinematographer - September 2015 - 36
American Cinematographer - September 2015 - 37
American Cinematographer - September 2015 - 38
American Cinematographer - September 2015 - 39
American Cinematographer - September 2015 - 40
American Cinematographer - September 2015 - 41
American Cinematographer - September 2015 - 42
American Cinematographer - September 2015 - 43
American Cinematographer - September 2015 - 44
American Cinematographer - September 2015 - 45
American Cinematographer - September 2015 - 46
American Cinematographer - September 2015 - 47
American Cinematographer - September 2015 - 48
American Cinematographer - September 2015 - 49
American Cinematographer - September 2015 - 50
American Cinematographer - September 2015 - 51
American Cinematographer - September 2015 - 52
American Cinematographer - September 2015 - 53
American Cinematographer - September 2015 - 54
American Cinematographer - September 2015 - 55
American Cinematographer - September 2015 - 56
American Cinematographer - September 2015 - 57
American Cinematographer - September 2015 - 58
American Cinematographer - September 2015 - 59
American Cinematographer - September 2015 - 60
American Cinematographer - September 2015 - 61
American Cinematographer - September 2015 - 62
American Cinematographer - September 2015 - 63
American Cinematographer - September 2015 - 64
American Cinematographer - September 2015 - 64a
American Cinematographer - September 2015 - 64b
American Cinematographer - September 2015 - 64c
American Cinematographer - September 2015 - 64d
American Cinematographer - September 2015 - 64e
American Cinematographer - September 2015 - 64f
American Cinematographer - September 2015 - 64g
American Cinematographer - September 2015 - 64h
American Cinematographer - September 2015 - 65
American Cinematographer - September 2015 - 66
American Cinematographer - September 2015 - 67
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American Cinematographer - September 2015 - 76
American Cinematographer - September 2015 - 77
American Cinematographer - September 2015 - 78
American Cinematographer - September 2015 - 79
American Cinematographer - September 2015 - 80
American Cinematographer - September 2015 - 81
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American Cinematographer - September 2015 - 90
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American Cinematographer - September 2015 - Cover3
American Cinematographer - September 2015 - Cover4
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