American Cinematographer - October 2010 - 72

Post Focus
Advanced Digital Services’ Hollywood facility includes a Digital Operations Center, which houses multiple stations for encoding and quality-checking library content for studios and independent producers.

I

ADS Advances a Different Side of Post By Jon D. Witmer

In traversing the postproduction landscape, any project will pass through varied terrains, all of which are critical in delivering the finished content to viewers and preserving the final project for future generations. HD and SD duplication, SD standards conversion, up/down/cross conversion, electronic file encoding and delivery, DVD authoring, tape restoration — these are the types of offerings in which Advanced Digital Services specializes. “ADS provides a variety of digital services, including digital file encoding and transcoding, as well as multiple distribution platforms,” says Brad Weyl, the company’s chief operating officer. “We believe our mission is to be a mastering and sub-mastering facility and a distribution company for motion-picture studios, independent producers and broadcasters.” Weyl recently guided AC through the company’s 28,000square-foot facility in Hollywood, highlighting its many services and underscoring the core tenets of ADS’ philosophy: quality, security and reliability. “Though we have a huge facility and the ability to deal with a large volume of material, we’re small enough that the specific details of our customers’ orders never get lost,” says Weyl. “A large percentage of the material we process here — advertising, publicity and short-format material — needs to be turned around in 24 hours or less. We are detail-oriented, and we have operational staff in the building 24 hours a day, 7 days a week.”
72 October 2010

ADS was founded in 1994 by Andy McIntyre, the company’s chairman, president and CEO. For a number of years, the company split its services between two facilities — one in Hollywood and one in North Hollywood — but in 2002, ADS consolidated its operation. Weyl notes, “We designed this facility with multiple work areas in mind so that we can separate different types of jobs. One of our philosophies is to provide the proper tools to accomplish the job in a timely and efficient manner while building quality and integrity into the product as we go. Throughout the facility, everything is integrated into a system that allows the operators to continuously monitor the quality of the workflow, from checking signal performance and integrity on scopes and monitors to critical listening on highperformance speakers and the like as they do their jobs. “We also offer 100-percent QC for HD and SD in both tape and file formats,” Weyl continues. The facility’s ground floor houses a dedicated tape QC area, with multiple stations set up for both HD and dual-SD (NTSC and PAL) work. Weyl details, “We support all of the various tape formats for HD and SD. We view the material from head to tail and do a computer-generated report on it. We live and breathe by the spec books and spec sheets from the studios and broadcasters to make sure that what’s sent to our customers meets broadcast, FCC and studio requirements.” The ground floor also houses ADS’ shipping and receiving area. Everything that is delivered is bar-coded and entered into the company’s Xytech-based tracking system, which is used to track

American Cinematographer



American Cinematographer - October 2010

Table of Contents for the Digital Edition of American Cinematographer - October 2010

American Cinematographer - October 2010
Contents
Editors Note
President’s Desk
Short Takes: “Lakairomania”
Production Slate: Enter the Void • Indie 3-D
With Friends Like These…
Zero-Sum Game
Bloody Valentine
Welcome to the Jungle
Post Focus: Advanced Digital Services
New Products & Services
International Marketplace
Classified Ads
Ad Index
Clubhouse News
ASC Close-Up: Jim Denault
American Cinematographer - October 2010 - American Cinematographer - October 2010
American Cinematographer - October 2010 - Cover2
American Cinematographer - October 2010 - 1
American Cinematographer - October 2010 - 2
American Cinematographer - October 2010 - Contents
American Cinematographer - October 2010 - 4
American Cinematographer - October 2010 - 5
American Cinematographer - October 2010 - 6
American Cinematographer - October 2010 - 7
American Cinematographer - October 2010 - Editors Note
American Cinematographer - October 2010 - 9
American Cinematographer - October 2010 - President’s Desk
American Cinematographer - October 2010 - 11
American Cinematographer - October 2010 - Short Takes: “Lakairomania”
American Cinematographer - October 2010 - 13
American Cinematographer - October 2010 - 14
American Cinematographer - October 2010 - 15
American Cinematographer - October 2010 - 16
American Cinematographer - October 2010 - 17
American Cinematographer - October 2010 - Production Slate: Enter the Void • Indie 3-D
American Cinematographer - October 2010 - 19
American Cinematographer - October 2010 - 20
American Cinematographer - October 2010 - 21
American Cinematographer - October 2010 - 22
American Cinematographer - October 2010 - 23
American Cinematographer - October 2010 - 24
American Cinematographer - October 2010 - 25
American Cinematographer - October 2010 - 26
American Cinematographer - October 2010 - 27
American Cinematographer - October 2010 - With Friends Like These…
American Cinematographer - October 2010 - 29
American Cinematographer - October 2010 - 30
American Cinematographer - October 2010 - 31
American Cinematographer - October 2010 - 32
American Cinematographer - October 2010 - 33
American Cinematographer - October 2010 - 34
American Cinematographer - October 2010 - 35
American Cinematographer - October 2010 - 36
American Cinematographer - October 2010 - 37
American Cinematographer - October 2010 - 38
American Cinematographer - October 2010 - 39
American Cinematographer - October 2010 - 40
American Cinematographer - October 2010 - 41
American Cinematographer - October 2010 - Zero-Sum Game
American Cinematographer - October 2010 - 43
American Cinematographer - October 2010 - 44
American Cinematographer - October 2010 - 45
American Cinematographer - October 2010 - 46
American Cinematographer - October 2010 - 47
American Cinematographer - October 2010 - 48
American Cinematographer - October 2010 - 49
American Cinematographer - October 2010 - 50
American Cinematographer - October 2010 - 51
American Cinematographer - October 2010 - 52
American Cinematographer - October 2010 - 53
American Cinematographer - October 2010 - Bloody Valentine
American Cinematographer - October 2010 - 55
American Cinematographer - October 2010 - 56
American Cinematographer - October 2010 - 57
American Cinematographer - October 2010 - 58
American Cinematographer - October 2010 - 59
American Cinematographer - October 2010 - 60
American Cinematographer - October 2010 - 61
American Cinematographer - October 2010 - 62
American Cinematographer - October 2010 - 63
American Cinematographer - October 2010 - 64
American Cinematographer - October 2010 - 65
American Cinematographer - October 2010 - Welcome to the Jungle
American Cinematographer - October 2010 - 67
American Cinematographer - October 2010 - 68
American Cinematographer - October 2010 - 69
American Cinematographer - October 2010 - 70
American Cinematographer - October 2010 - 71
American Cinematographer - October 2010 - Post Focus: Advanced Digital Services
American Cinematographer - October 2010 - 73
American Cinematographer - October 2010 - 74
American Cinematographer - October 2010 - 75
American Cinematographer - October 2010 - 76
American Cinematographer - October 2010 - 77
American Cinematographer - October 2010 - New Products & Services
American Cinematographer - October 2010 - 79
American Cinematographer - October 2010 - 80
American Cinematographer - October 2010 - 81
American Cinematographer - October 2010 - 82
American Cinematographer - October 2010 - 83
American Cinematographer - October 2010 - 84
American Cinematographer - October 2010 - 85
American Cinematographer - October 2010 - International Marketplace
American Cinematographer - October 2010 - 87
American Cinematographer - October 2010 - Ad Index
American Cinematographer - October 2010 - 89
American Cinematographer - October 2010 - Clubhouse News
American Cinematographer - October 2010 - 91
American Cinematographer - October 2010 - ASC Close-Up: Jim Denault
American Cinematographer - October 2010 - Cover3
American Cinematographer - October 2010 - Cover4
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