American Cinematographer - October 2010 - 77

technical services for Visual Data. “For major studios and independent filmmakers, 3-D has become a viable creative, technical and business choice, and we’ve set up an efficient and cost-effective workflow to service their needs.” By providing a full service offering, Visual Data is able to manage all of the variables that 3-D technology entails and deliver content in any format a client requires, from the initial project through 3-D stereoscopic digital cinema files for theatrical delivery and soon 3-D Blu-ray. John Trautman, president of Visual Data, notes, “We understand that there are many ways that content holders need to use their material in today’s market. A 3-D promo can be a 2-D promo in some circumstances, and a 2-D broadcast may need to be converted down the line. With the introduction of our new pipeline, we feel we have created the most effective and affordable way of making great 3-D available to our clients.” For additional information, visit www.visualdatainc.com.

Assimilate, Telairity Collaborate for Remote 3-D Post Assimilate and Telairity have announced a remote 3-D post network, which enables the immediate exchange of 3-D files for real-time or off-line reviews among clients, talent teams and post artists anywhere in the world. The transit of massive 3-D files via this remote network results in significant time and budget savings while also allowing post teams to work with clients regardless of geographical distance. Post artists working in Assimilate Scratch v5.1 send two streams of data files (one each for the left and right eye) to the 3ality 3Play Pro stereoscopic display processor, which creates a single multiplex stream that is then sent to the Telairity H.264 encoder for compressing the imagery. From the encoder, an H.264 (MPEG 4) multiplex stream carries the high-quality imagery over IP to a small set-top box at the client end. The encoder bit rate can be adjusted at the post end to accommodate the bandwidth at the client end; clients can then review the

files either in real time with the post facility or offline at their convenience. For offline reviews, clients can select from the play list, review, and use the HTML remote/review/comment capability in Scratch 5.1 to update and tag comments to the content, and return those comments to the post facility, where the notes are fed to and updated in Scratch 5.1. This review process is fast and can be repeated as often as necessary for a production. “Via the Telairity encoder, post houses will be streaming the highest quality 3-D imagery data to their clients for true borderless collaboration in a highly secure, broadcast-quality solution,” says Ben Silva, senior vice president, worldwide sales, Telairity. Jeff Edson, CEO of Assimilate, adds, “The time savings and low cost of this process will rapidly increase the availability of 3-D content for theatrical releases and TV productions.” For additional information, visit www.assimilateinc.com and www.telairity.com. ●

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http://www.assimilateinc.com http://www.telairity.com http://www.visualdatainc.com http://www.lighttools.com

American Cinematographer - October 2010

Table of Contents for the Digital Edition of American Cinematographer - October 2010

American Cinematographer - October 2010
Contents
Editors Note
President’s Desk
Short Takes: “Lakairomania”
Production Slate: Enter the Void • Indie 3-D
With Friends Like These…
Zero-Sum Game
Bloody Valentine
Welcome to the Jungle
Post Focus: Advanced Digital Services
New Products & Services
International Marketplace
Classified Ads
Ad Index
Clubhouse News
ASC Close-Up: Jim Denault
American Cinematographer - October 2010 - American Cinematographer - October 2010
American Cinematographer - October 2010 - Cover2
American Cinematographer - October 2010 - 1
American Cinematographer - October 2010 - 2
American Cinematographer - October 2010 - Contents
American Cinematographer - October 2010 - 4
American Cinematographer - October 2010 - 5
American Cinematographer - October 2010 - 6
American Cinematographer - October 2010 - 7
American Cinematographer - October 2010 - Editors Note
American Cinematographer - October 2010 - 9
American Cinematographer - October 2010 - President’s Desk
American Cinematographer - October 2010 - 11
American Cinematographer - October 2010 - Short Takes: “Lakairomania”
American Cinematographer - October 2010 - 13
American Cinematographer - October 2010 - 14
American Cinematographer - October 2010 - 15
American Cinematographer - October 2010 - 16
American Cinematographer - October 2010 - 17
American Cinematographer - October 2010 - Production Slate: Enter the Void • Indie 3-D
American Cinematographer - October 2010 - 19
American Cinematographer - October 2010 - 20
American Cinematographer - October 2010 - 21
American Cinematographer - October 2010 - 22
American Cinematographer - October 2010 - 23
American Cinematographer - October 2010 - 24
American Cinematographer - October 2010 - 25
American Cinematographer - October 2010 - 26
American Cinematographer - October 2010 - 27
American Cinematographer - October 2010 - With Friends Like These…
American Cinematographer - October 2010 - 29
American Cinematographer - October 2010 - 30
American Cinematographer - October 2010 - 31
American Cinematographer - October 2010 - 32
American Cinematographer - October 2010 - 33
American Cinematographer - October 2010 - 34
American Cinematographer - October 2010 - 35
American Cinematographer - October 2010 - 36
American Cinematographer - October 2010 - 37
American Cinematographer - October 2010 - 38
American Cinematographer - October 2010 - 39
American Cinematographer - October 2010 - 40
American Cinematographer - October 2010 - 41
American Cinematographer - October 2010 - Zero-Sum Game
American Cinematographer - October 2010 - 43
American Cinematographer - October 2010 - 44
American Cinematographer - October 2010 - 45
American Cinematographer - October 2010 - 46
American Cinematographer - October 2010 - 47
American Cinematographer - October 2010 - 48
American Cinematographer - October 2010 - 49
American Cinematographer - October 2010 - 50
American Cinematographer - October 2010 - 51
American Cinematographer - October 2010 - 52
American Cinematographer - October 2010 - 53
American Cinematographer - October 2010 - Bloody Valentine
American Cinematographer - October 2010 - 55
American Cinematographer - October 2010 - 56
American Cinematographer - October 2010 - 57
American Cinematographer - October 2010 - 58
American Cinematographer - October 2010 - 59
American Cinematographer - October 2010 - 60
American Cinematographer - October 2010 - 61
American Cinematographer - October 2010 - 62
American Cinematographer - October 2010 - 63
American Cinematographer - October 2010 - 64
American Cinematographer - October 2010 - 65
American Cinematographer - October 2010 - Welcome to the Jungle
American Cinematographer - October 2010 - 67
American Cinematographer - October 2010 - 68
American Cinematographer - October 2010 - 69
American Cinematographer - October 2010 - 70
American Cinematographer - October 2010 - 71
American Cinematographer - October 2010 - Post Focus: Advanced Digital Services
American Cinematographer - October 2010 - 73
American Cinematographer - October 2010 - 74
American Cinematographer - October 2010 - 75
American Cinematographer - October 2010 - 76
American Cinematographer - October 2010 - 77
American Cinematographer - October 2010 - New Products & Services
American Cinematographer - October 2010 - 79
American Cinematographer - October 2010 - 80
American Cinematographer - October 2010 - 81
American Cinematographer - October 2010 - 82
American Cinematographer - October 2010 - 83
American Cinematographer - October 2010 - 84
American Cinematographer - October 2010 - 85
American Cinematographer - October 2010 - International Marketplace
American Cinematographer - October 2010 - 87
American Cinematographer - October 2010 - Ad Index
American Cinematographer - October 2010 - 89
American Cinematographer - October 2010 - Clubhouse News
American Cinematographer - October 2010 - 91
American Cinematographer - October 2010 - ASC Close-Up: Jim Denault
American Cinematographer - October 2010 - Cover3
American Cinematographer - October 2010 - Cover4
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