American Cinematographer - November 2017 - 78

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ASC associate members Eliott Peck (far left) and Tim Smith (left) celebrate
the opening of Canon Burbank.

Canon Opens Burbank Center
By David Alexander Willis
Canon's Hollywood Professional Technology & Support
Center, formerly located on Sunset Boulevard in Hollywood, has
been relocated to a custom-built facility in Burbank. The versatile
12,000-square-foot space serves as a center for expedited repairs
and technical advice as well as educational events, new-product
demos, seminars, and one-on-one sessions with Canon experts.

With Monday-Friday hours of 9 a.m.-5 p.m., walk-in consultations
and service drop-offs are welcome.
"This is an investment," says ASC associate Eliott Peck, executive vice president and general manager of the Imaging Technologies & Communications Group at Canon USA Inc. "We made this
to help those who create. When you get a tour of the facility and
see what we're capable of doing, this validates the commitment
that we made back in 2011 [with Canon's facility in Hollywood],
that it's service and support first. If you ask the product people,
they're going to say it's technology first - but, actually, this is an
integration of both. Because you can't have the technology without
supporting the community."
Peck adds, "This was a tremendous effort by many, many
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November 2017

people to not only open the facility but to take us to the next iteration of our products and support."
Canon Burbank has roughly double the staff and nearly
double the size of Canon Hollywood. With acquisition and workflows changing on a regular basis, one of the company's goals with
Canon Burbank is to be able to serve camera and equipment testing
across a spectrum of new technologies while, at the same facility,
allowing customers to seek advice and even purchase needed gear.
AC recently toured the space, beginning with the repair area,
which offers full support for Canon gear up to and including the
top-of-the-line EOS C700 cinema camera, as well as Canon's cine
primes and zooms. For precise alignment and testing, the space also
incorporates calibration charts and several feet of track.
The fully staffed room of factory-trained Canon technicians
currently offers a two-day turnaround on repairs for cinema-level
Canon Professional Services members. (Depending on membership
level, CPS members can receive phone and email support,
discounted equipment maintenance, expedited repairs, on-site
support, discounts on select Canon Live Learning seminars and
workshops, and more. Canon has also initiated an Enterprise CPS
program for high-volume support.)
Next to the reception area, printing bays and shooting stage,
there is a lounge, which opens to a patio that can also be used for
camera testing. Pointing toward a specular metal sculpture visible in

American Cinematographer

American Cinematographer - November 2017

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