May 1933 AMATEUR SECTION American Cinematographer you ARE NOT AN AMATEUR! You are a ClNEPHOTOCRAPHER . . . CINECRAPHER or CINEGRAPH 1ST or have you a better name. THE AMERICAN CINEMATOGRAPHER wants a better name for the Amateur Motion Picture Maker. We feel that the type of substandard film user who is reading the American Cinema¬ tographer is deserving of a better name. To us the word Amateur when used in connection with any of the arts implies some one who is a sort of bungler ... at least rather awkward. From the fine specimen of pictures we see from the hobby-ists in the motion pic¬ ture field, we know they are far from awkward. We know they have advanced far enough in the art to be given a more dignified name. We have suggested three names at the top of this page. Which do you prefer? Or have you a better name? Use the coupon at the bottom of this page giving us your preference. Or just drop us a post card. Perhaps one of you has a much better name. The word Cine is becoming more and more associated with sub¬ standard films . . . Slowly it is meaning 16 mm. and other small sized film. It is for that reason we have suggested the word Cine as the prefix to the names we have suggested. They are given you merely as a starter. Perhaps you know of a better name. We want to get away from using the word Amateur in our publication. We feel there is a sort of stigma to it in connection with the intelligent user of the Cine Camera ... he has reached out further ... he is no longer the amateur that the popular conception of that word implies. Possibly according to Webster . . . but not in reality. Let's have a new name for the Home Motion Picture Maker . . . Shall it be CINEPHOTOCRAPHER . . . CINECRAPHER . . . CINEGRAPH I ST? You decide! I prefer the name for the user of Cine cameras. Name Street City n