American Cinematographer - December 1980 - 38

NEW ITEMS FROM LOWEL-LIGHT AT PHOTOKINA
of accessories by the world's foremost designer of lightweight
lighting equipment to make filming easier and more convenient on location

A new range

Last year Lowel-Light Manufacturing
Inc. of New York won a well-deserved

Academy Scientific/Technical Award for
its line of unique lighting and grip equip¬
ment designed primarily for location
shooting.
Lowel has been inventing portable, ef¬
ficient and durable location lighting sys¬
tems since 1959. Extremely lightweight,
compact and versatile, these systems
were designed by a working cameraman,
Ross Lowell, familiar with the realities of
location work. They combine simplicity of
transport with sophistication of mounting
methods and light control.
The planning that goes into all Lowel
equipment and kits results in extremely
high watt-to-weight ratios and allows for
a wide variety of lighting choices.
Introduced at previous PHOTOKINAS
by Lowel have been such outstanding
units as the Lowel Softlight, the TotaLight and the Omni-Light. In 1978 the
company presented four new lighting kits
to meet a wide variety of needs.

holes accept accessory

the

These

etc.

Lowel Anchors.
pushed into dirt or sand and
greatly increase stability when reflectors
are

are

used. Three Lowel Anchors are

equivalent to approximately 150 pounds
(68 kilos) of sandbags, when used on
typical lawn surfaces. Nails can secure

The

Lowel

Roll-up Carrier is

legs to platforms for traveling shots,

Lowel

Space-clamp

The Lowel

Space Clamp is a new
mounting device for attaching lightweight
lights, lighting control devices, micro-

efficient way of transporting a lot of equipment to
weight. (BELOW) Clamp-on Lowel-Weights, used to
counterbalance Grand Stand boom arm or weight stand for greater stability.
new

location with minimum bulk and

At PHOTOKINA '80 Lowel introduced

several

impressive items of accessory
equipment which included the following:
Lowel Grand Stand
The Lowel Grand Stand is a heavy
duty, lightweight stand for large lights,
reflectors, booms and devices to produce
shadows or light control. Its extra wide
base and large diameter tubing make it
very stable where great heights or wind
are involved. It was designed for both
location and studio use.
The Grand Stand has one adjustable
leg for leveling on uneven ground or
steps. Holes in the bottom of the legs
accept accessory casters-especially

useful for booms

studio

use.

The

same

(LEFT) The Lowel Lightflector, a medium small unit which reflects sun and artificial light. When hand-held, the Lightflector can be bowed
convexly to reduce brightness and increase the area covered. (RIGHT) The Totatilter permits the Lightflector to be clamped to various
pipes or other objects and tilted to reflect light where needed. When reflecting a light source already in use, the Lightflector provides
additional illumination without additional amperage.

American Cinematographer - December 1980

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