American Cinematographer - May 1988 - 16

ShowBiz Expo, 'World's Fair'
The fifth annual ShowBiz Expo
June 11-13 at the Los Angeles Convention
Center has added new attractions. High¬

lights

are:

A

production stage which is a
complete working set. On display through¬
out the show, it will come to life each day
with demonstrations by expert cinematog¬
raphers and lighting directors.
The Video Post Theatre is

that international animation and effects

designers have to offer.
Over 200 companies with prod¬
ucts and services for filming, post produc¬
tion, insurance, casting, location assistance,
etc. will be on display. A special location
equipment area is dedicated to large pro¬
duction equipment like cranes, trucks and
camera helicopters.
The professional audience of
producers, directors, production managers,
writers, cinematographers and others are
concerned about the integration of technol¬
ogy with the creative process. ShowBiz
Expo offers an opportunity for this unique
audience of creative and production profes¬

Cinematographer

sionals to

keep up with changing trends
through seminars, exhibits and the new
production attractions.
For further information, (213)
668-1811.

guards against accidental power outage;
weighs under 3 lbs. and easily fits into a
standard briefcase.

For more information: Cinema
Electronics: RO. Box 120, Hermosa Beach,
California 90254. Phone: 1-800-Mr. Video or

(213) 376-0403.
Electro Controls to Move

Strand Lighting,
that it is to consolidate the

Inc. announces
production and
sales/marketing operations of its subsidiary
division Electro Controls, Salt Lake City, with
those of Strand Lighting in Rancho Domin¬
guez, California, in order to create a single
major manufacturing facility to service its

a

working on-line post-production suite with
the latest in currently available technology,
including demonstrations of editing with
special effects throughout the show by
television and feature editors using prime
time footage.
The Computer Graphics Exploratorium gives free hands-on training in com¬
puter generated graphics. Attendees can
participate in lab sessions as experts guide
them through the capabilities of a high end
computer graphics system.
The Screening Room will offer a
respite when the feet are tired but the mind
is still active. It is a comfortable lounge area
where video towers will run award winning
clips, videos, commercials and computer
graphics from major competitions around
the country. Attendees will have a chance
to show their newest projects as well.
A special effects and animation
studio will surround the Screening Room
with booths playing demo reels of the best

American

of Technology

New Shot Box

Cinema Electronics, manufac¬
turers of the Video Flicker

Processor, intro¬
duce a second product to expand the
capabilities of video assist. The compact
Shot Box is designed to preview effects
with an existing video assist system, in¬
stantly, on the set, long before the film could
get through optical.

North American market.
Electro Controls' Research and

Development department will remain in Salt
Lake City.
Strand Lighting, Inc. is a leading
producer worldwide of lighting products and
controls for the Entertainment and Architec¬
tural industries. For further information con¬
tact: Richard C. Snodgrass. (801)487-6111.

The control panel offers the user
finger-tip access to a multitude of functions.
The mix mode provides for superimposing
the contents of the frame store with

a live
video image. The split screen wipe facility
lets the operator create any number of

different wipe patterns;

horizontal, vertical,
simultaneously. Shot Box
also provides an advanced compare mode to
help recreate a scene setup. Shot Box can
also mix two moving images together to
simulate a traveling matte.
Shot Box features ultra high res¬
olution frame store, frame synchronizer,
multi-mode switcher, horizontal and vertical
positioning controls, dual output distribution
amplifier, front panel controlled A/B input
selection, 12 V DC 500mA operation, dual
standard compatibility-RS and CCIR, and a
or

both directions

low power

indicator.

Shot Box will run for over 14
hours on a standard 12 volt camera battery.
An internal frame-store backup battery

May 1988

Rocker Plate
Birns and Sawyer's new rocker
plate allows panning and tilting in an ex¬
treme low angle position. It has a lockable

with a smooth action, dampened by a
bearing in high viscous grease. The tilt
can either rock freely or lock at any desired
angle, up to 45° with many cameras. The tilt
pan

delrin

locks without the

use

of tools, and doesn't
American Cinematographer - May 1988

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