American Cinematographer - March 1990 - 35

FILMING IN EUROPE CALL

seated at an outdoor table. Unfor¬

tunately, clouds rolled in and the
sky turned dark. Cardiff pur¬
posely over-exposed by a stop,
tracking from the brilliant sun¬
light into the unexpected shad¬

*

ows.

"It was

-

ARRI III

MO VIE CAM SUPER AMERICA

*

STEADICAM
SUPER

PEEWEE CHAPMAN

.

FISHER

.

ZOOM ANGENIEUX

-

-

COOKE

-

CANON

intuitive

thing
to do, but it worked beautifully,"
Cardiff says. "The film has very
good exposure latitude."
an

ARRIFLEX BL IV S

*

The movie will open

simultaneously at Lotte World in

CHEimnnu
20,
Phone

:

rue

de la Chine

33-1 47 97 23 49

-

-

Fax

:

75020 PARIS

FRANCE

33-1 47 97 66 58

Telex

:

210458 F

Jamsil, Korea, and at a Showscan
theater in Los Angeles this year.
Call from Space opened in May in
a Showscan theater at the
Big

LARGE FORMAT
CINEMATOGRAPHY
IS GETTING BETTER.

Bang Schtroumpf theme park in
Metz, France.
Cardiff agrees that
Showscan is a viable format for
dramatic production. "I can see

doing movies like Gone With the
Wind, Lawrence of Arabia or The
Red Shoes with this format," he
said.
Beale estimated that the
added cost for producing a full-

length feature in Showscan for¬
mat would

run about $1.5 to $2
million higher below-the-line. He

predicted

a quick return on that
kind of investment.
"The best theater in the
world is now in Brussels," he
said. "They have 26 theaters
under one roof and they are

adding six more. They are all
equipped to show 70mm prints.
Theatrical revenues in Belgium
went up by 38 percent after this
complex opened. In fact, this
complex now sells 60 percent of

Introducing the

the movie tickets sold in Brussels.

They had 3.5 million admissions
last year." Beale noted that all of
the theaters in the complex are
designed to show movies in
Showscan format.
What will it take for

a

genuine trend toward full-length
dramatic film production in the
Showscan format? "Give

us one

big commercial success on a dra¬
matic feature, and everything
else will fall into place," they re¬
ply.
A

MSM 870-1 Camera
*

0-72 frames per

*

automatic

second * crystal sync at all speeds * spinning mirror reflex finder
image orientation * spot magnifier * variable shutter angle * 7mm
vertical lens shift for composition and perspective correction * state-of-the-art
movement

and electronic

design

* vacuum

back for

The state-of-the-art MSM 870-1 Camera is now in

accurate

film plane location

production for Iwerks Entertain¬

the world leader in the 8-perf 70mm industry. Furthering their commitment
to enhancing the large format industry by making available a new generation of
cameras for the production of large format films for presentation in the Iwerks 870™
giant screen theatres and for blow-up for 15-perf distribution. Available from Iwerks
ment,

October 1990.

12480 East Hayden Lake Rd.
Hayden Lake, Idaho 83835
TEL 208-772-2738

■

FAX 208-772-2738

Iwerlu Entertainment™, Iwerlu 870™
Iwerka Enterainment Inc.

and 870™

are

Trademark* of
33
American Cinematographer - March 1990

Table of Contents for the Digital Edition of American Cinematographer - March 1990
