American Cinematographer - May 1990 - 16

ShowBiz

Expo Hosts 7th Annual Event

Photo

A

new program has
been added to the 225 planned exhibi¬

tions of theSeventh Annual ShowBiz

Expo which runs from June 2-4 at the Los
Angeles Convention Center.
The Los Angeles chapter of the
International Television Association

(ITVA-LA) is staging a series of "Equip¬
ment Shoot-Outs.," which will be part of
the conference program.

Six sessions are
currently planned for side-by-side com¬
parisons of ENG cameras, production
formats, video projectors, monitors, PCbased editing and PC-based graphics
systems.
Each

sponsored seminar is
designed with an introduction by Thomas
Trafelet, ITVA-LA, and a presentation of
the equipment by qualified technicians.
Time will

run

will include

American

sev¬

enth year, more video

manufacturers are
recognizing the unique "end-user" audi¬
ence that ShowBiz Expo attracts such as
producers, editors, cameramen, produc¬
tion managers and post-production su¬
pervisors in both film and video. An
analysis of the 1989 attendees showed

definition video

by John Scott Paine

applied to the film
production industry. There are many
areas whre the marriage of film and
video techniques can lead to increased
production values or cost savings."
as

There will also be demonstra¬
tions of exhibits of computer products
and services for the motion picture indus¬

that 48% of the 9,500 visitors worked in
television production; 22% in commercial

try, special effects demos, production
stages, post-production information,

production and 16% in corporate video
production. The video equipment shoot-

new

outs have been added to the program

founders of the show.

to

location services and countless kinds of

some of the educational
interests of the video professionals at the

equipment, according the Live Time,

help satisfy
show.

High Definition Audio

Another part of the show's
sponsored instructional programs will be

NVision, Inc. introduced a high
performance digital audio multiplexer at
the HDTV technology exhibit at the1990

comprehensive HDTV presentation by

Atlanta NAB Convention & International

a

90 minutes per

seminar and

SonyCorporation. Says Dick West of the

Exposition. Developed to support and

question and

answer ses¬

Sony Burbank office, ShowBiz Expo is an

simplify multichannel audio interconnec¬

excellent forum for

tion

a

sion at closing

14

As the show enters it's

major

of the formal presentation.

Cinematographer

May 1990

demonstrating high

requirements, including HDTV, D-l /



American Cinematographer - May 1990

Table of Contents for the Digital Edition of American Cinematographer - May 1990

American Cinematographer - May 1990 - 1
American Cinematographer - May 1990 - 2
American Cinematographer - May 1990 - 3
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