American Cinematographer - November 1990 - 59

■

Corporate Offices

■

■

Japan

Tokyo

Panavision, Inc.
Los

Sanwa-Cine

Angeles, California

Equipment

81-3-404-0366/0369

818-881-1702

United States
California

-

Hollywood
Panavision

■

213-464-3800

Samuelson Film Service Ptv. Ltd.

Kuala Lumpur
Salon Films (M) SDN BHD

San Francisco

61-2-436-1844

34-3-313-9223

415-864-4644

Mexico

Florida

Mexico

Orlando

Sydney

'

'

Primos: finally there's a zoom
that intercuts uith primes.' '

The Primo Zoom provides one
brush to paint any number

ofimages'.'
Stephen H. Burum, ASC
"War of the Roses"

Peter

' 'Thanks to the Primos, 70mm
prints are sharper and cleaner
than ever before'.'
Dean

Lyons Collister

"Back

"Problem Child"

Melbourne
Samuelson Film Service Ptv. Ltd.

for me, the start ofendless
possibilities'.

the Future II & ID"

■

61-2-646-3044
■

Jan De Bont

Cundey ASC
to

'The Panaflex and Primos are,

Flatliners"

Canada
■

Montreal
Panavision

Toronto
Panavision

■

Thefilm

results are always
bloody good uith Primos '.'

Alan Hume, BSC
"Eve of Destruction"

'With Primos, you can shoot in
any camera situation without
lensflare'.'

"Primos, with their contrast
and sharpness,

bring out the

■

you capture your imagination .'

DP's personality.'

i

John McPherson, ASC
"Sons and Daughters"

Yonezo Maeda
"Heaven & Earth"

JeffJur
"Equal Justice"

'The Primos consistently help

i;
■

905-680-3500

Philippines

Georgia

Manila
Salon Films

Atlanta

(Philippines)

■

China

404-457-4550

Scandinavia

Illinois

312-267-1500

Spain

Michigan
Detroit

Beijing
Beijing Salon Films Ltd.
86-1-2010134
France

Barcelona

Camara Rent

34-1-733-4131

Camara Rent

34-3-314-5000

Paris

Alga Cinema

33-1-4-328-5830
■

■

Thailand

Bangkok

Germany

Salon Films (Thailand) Ltd.

66-2-252-8591

Munich
FBV Schmidle GMBH

49-89-690-7070

Perfect color perfect
resolution: theperfect definition
ofa Primo Zoom'.
Miroslav Ondricek
'The Awakening"

'

'

'What I love is the overall

sharpness and definition.

image quality throughout the
entire range ofPrimos.

Primos

are

the answer.' '

Peter Pau

"A

Fishy Story"

■

United

Kingdom

Victor Duncan, Inc.

313-471-1600
New York
New York City
General Camera Corp.

212-594-8700
lexas

Dallas
Victor Duncan, Inc.

214-869-0200

'

For years I prayedfor

'

Chicago
Victor Duncan, Inc.

468-734-0845

Madrid

Samuelson

Victor Duncan, Inc.

63-2-881691

Film AB Rune Ericson

604-291-7262
'

'

Panavision Florida

Stockholm

(Canada) Corp.

West/Stage A

407-363-0990

(Canada) Corp.

416-778-7262
Vancouver
Panavision

City

Cine Rent

'

Tratafilms

(Canada) Corp.

514-866-7262

'

Hollywood

Malaysia

■

Australia

Steve Poster,

ASC

7

thought it took nervefor

■

name their lenses
Primo-then I tried them'.

Pamvision to

John Schwartzman
Paula Abdul "Just the Way You

Hong Kong
Causeway Bay
(Hong Kong) Ltd.
85-2-376-43123

44-81-903-7933

Italy

44-81-902-8835

Salon Films

-

Love Me"

"Rocky V"

London
Panavision Europe

London
Panavision UK.

■

Rome

London

Panavision Italia

Cine

39-06-718-6984
Milan
Panavision Italia

39-2-669-83102

Europe
44-81-743-6762
London
Samuelson Film Service (London) Ltd.
44-81-578-7887

Washington
Seattle
Cine Rent West

206-283-7849

THE PRIMOS
ARE THE FINEST
LENSES
IN THE WORLD.
BUT
D0NT TAKE OUR
VfORDFORIE

"The word

'quintessential'
aptly describes the Primo
lens system'.'

"Using the Primo Zoom lens

'

'

'The Primos pay attention to the
needs ofthe cinematographer'.'

visually see the differ¬
ence against any other lens.
The Primos are outstanding. '

'You

can

Byron Wardlaw
David Walsh

'Taking Care of Business"

"Las Vegas-The American Way
to

Play" Commercials

'

'The Primos are the sharpest,
most consistent lenses

7 would never hesitate to use
the Primo Zoom in lieu

I've ever used'.'
Robert Yeoman

"Drugstore Cowboy"

ofprimes'.'
Vilmos

Zsigmond, ASC
"TWo Jakes"

r

Ciampino Rome
AR.C.O. Due

396-617-4844

unsurpassed

image quality'.'
Carlo DiPalma

Primo Zoom, you can

night on
Hollywood Boulevard using
available light. The Primos
gave me no flares'.'
a

Stephen Goldblatt, ASC
and II"

test at

Chuck Minsky
"Pretty'Woman"

the
totally changed the
way I shoot'.

*1

Barry Sonnenfeld
"Misery"

'The Primo image

is so true, I
totally light through the lens.'

Vance

"With Primos, the dailies

always look like labcorrectedfilm'.'
Jack N. Green
"White Hunter, Black Heart"

Burberry

-Joe Cocker "When the

Night Comes"

"When Panavision says the
are a matched set, they

Primos

mean

perfectly matched'.'

Robbie Greenberg, ASC
"The Milagro Beanfield War"

'

'The perfect studio package:

"With Primos, the images are as

and the

crisp as I need them to be '.'

Primo primes

'The Panavision system
reaches a new pea.k with
the Primos'.'

Primo Zoom'.'
Fred Moore

Daryn Okada

"Doogie Howser, M.D."

"Elvis"

'

Faster more flexible,

element
offine cinematography. '

shootjust

"Lethal Weapon I

'

7 shot

'

Primo lenses are a key

"With the newfastfilm stocks
and the T2.3 stop on the

'

Primos

Strangers"

about anything.

"Woody Allen Fall Project-'89"

'

'

"Perfect

'

Adrian Biddle, BSC
"Thelma and Louise"

Tony Askins, ASC

John A. Alonzo, ASC
"Steel Magnolias"

ensures

'The Primos are thefinest
lenses developed in the
last 25 years'.'

'The Primo lenses beautifully
translate the world ofreality
into the

magic ofmovies'. '

"Once you use Primo lenses
you never want to shoot a nmie

again uithout them '.'

Bob Stevens

Donald Thorin, ASC

"Delirious"

"Midnight Run"

Woody Omens, ASC
Nights"

"Harlem

"With Primos, there's absolutely
no

problem intercutting the
primes with the zoom .'

Ric Waite, ASC
"Screwface"
American Cinematographer - November 1990

Table of Contents for the Digital Edition of American Cinematographer - November 1990
