Engineering Inc. - March/April 2015 - (Page 18)

the Breaking Mold Commoditization: how to overcome a major threat to a firm's success 18 ENGINEERING INC. MaRCh / apRIl 2015 I n this era of rapid change, from globalization to emerging technologies, delivering value to customers and clients is more complicated than ever. A/E firms find themselves facing an increasingly competitive and cutthroat marketplace-with clients who don't always recognize or want to recognize differing values in products and services. The result is that as pricing pressures increase, so does the risk of engineering services becoming commoditized. >> Ann CuttinG By Samuel Greengard

Table of Contents for the Digital Edition of Engineering Inc. - March/April 2015

Engineering Inc. - March/April 2015
From ACEC to You
Market Watch
Legislative Action
Senator Orrin Hatch
Breaking the Mold
App to Order
Making a Quality-of-Life Difference
Leading the Pac
2015 Annual Convention Preview
Guest Column
Business Insights
Members in the News
Mergers and Acquisitions

Engineering Inc. - March/April 2015