Engineering Inc. - November/December 2019 - 19

STRATEGIC PLAN

GOALS AND OBJECTIVES
LE AD I N G B U S I N ESS ST RAT EGY
GOAL:
ACEC is a critical resource for
the development of business
strategy for member firms.

OBJECTIVES:
1. Achieve the widely accepted adoption of model contracts
that recognize and value the essential nature of the
professional services provided by our member firms.
2. Enhance ACEC's proactive and influential legislative and
regulatory strategy and grow ACEC's effective PAC to
further advance ACEC's advocacy influence.
3. Become the leading source of industry-wide research,
forecasts, trend analysis, and education.

ACEC/Colorado Executive
Director Marilen Reimer applauds
the committee's effort and
appreciated the plan's audacious
nature. "We now have to see how
the plan addresses the challenges
and distractors and competitions
we experience in our markets going
forward," she says.
"I'm thrilled with passage of
a visionary strategic plan that
will move ACEC and the rest of
the industry forward in the right
way," says ACEC/Massachusetts
Executive Director Abbie
Goodman.
"I think it's a great plan to help
advance our Member Organization,
and to diversify and engage our
members in the future," says
ACEC/North Carolina President
Derek Clyburn.
Past ACEC Chairman Orrin B.
"Mac" MacMurray, who was heavily
involved in the development of the
previous strategic plan, also praises
the new direction. "I like the new
plan a lot, but as they say, the devil
is in the details and I want to hear
about implementation."
He adds, "While the old plan had
its faults, the one thing it did have
was concrete metrics that can be
measured."
Simpler says the next step
would be to garner input from
ACEC Executive Committee
members, the Planning Cabinet,
and state Member Organizations
in developing a schedule of
implementation of the strategic
plan's core initiatives. n

4. Adopt strategies to benefit member firms in recognition of
the impact of the commoditization of engineering services.
E MBODYI N G I N C LU S I O N AN D D I V E R S I T Y
GOAL:
ACEC is recognized as a
welcoming organization where
all members are included,
involved, and can achieve their
full potential.

OBJECTIVES:
1. Improve the diversity of ACEC leadership.
2. Enhance the diversity of ACEC membership.
3. Increase ACEC engagement of diverse individuals from
member firms.

E XPAN D E D AN D I N FLU E N T I AL M E M B E R S HI P
GOAL:
ACEC membership is robust
and has grown through
broader representation of
firms working in professional
services.

OBJECTIVES:
1. Increase membership from firms that primarily provide
services to the private sector.
2. Advance the business of engineering and expand ACEC's
influence by broadening membership opportunities for
other professional service firms from within the built
environment.
3. Aggressively grow nondues revenue to offset ACEC's
reliance on member dues.
4. Demonstrate a clear track record where ACEC has
established itself as an influential thought leader.

ESS E N T I AL VALU E TO SO C I E T Y
GOAL:
ACEC member firms engineering the built environment are
recognized as essential to
quality of life every day.

OBJECTIVES:
1. Elevate policymakers', decision-makers' and other
influencers' understanding of the essential role of member
firms.
2. Increase media coverage of the member firms' contribution
to the quality of life.
3. Future generations understand how member firms make a
difference and are great places to build a career.

VI B RAN T M E M B E R E N GAG E M E N T
GOAL:
ACEC and its effective PAC
have active and vibrant participation of its membership.

OBJECTIVES:
1. C-suites of member firms are actively participating.
2. Future generations are actively participating.
3. Members are actively engaging in Member Organizations,
Committees, Forums, and Coalitions.
4. Increase the effectiveness of leadership development
opportunities.
5. Increase member engagement in ACEC/PAC.
6. Leverage engagement of experienced volunteer leaders.

www.acec.org

NOVEMBER / DECEMBER 2019

ENGINEERING INC.

19
http://www.acec.org
Engineering Inc. - November/December 2019

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