Journal of Healthcare Management - May/June 2014 - (Page 173)

C A R E E R S You, Inc. Kaley L. Meadows, administrative fellow, University of Pittsburgh Medical Center, Pittsburgh, Pennsylvania, and John J. Buckley Jr., FACHE, executive-in-residence, MHA program, Texas A&M Health Science Center, College Station, Texas Y ou, Inc.," is you. It is the name of your own enterprise. The pride you have in your career and your ability to manage opportunities and advancements is an important component of the personal business and career plan for You, Inc. Our contention is that the best practices of solid business planning and marketing for business are applicable to the efforts you put forth in the continuous development and realization of your career plans. The adaptation of best practices from business planning-whether you are early in your career, a mid-careerist, or a veteran C-suite occupant seeking a career change-can greatly assist you in preparing to search for and identify viable opportunities. When developed effectively, your personal business plan becomes a detailed, practical approach to evaluating and implementing a strategy in support of your next career steps. To build that framework, however, you must have the ability to answer the vital questions of who, what, where, when, why, and how. These questions constitute some of the best and most simple planning tools available. The tools you adopt should compel you to (a) develop and clearly articulate your personal mission, vision, and values statements to allow for careful comparison to the mission, vision, and values of each opportunity; (b) identify resources-people, finances, and so on-needed to complete your search; (c) identify challenges and obstacles and how to circumvent them; (d) research the target opportunities within organizations, and research their leaders; and (e) review legal, regulatory, and certification requirements, such as state licensure and credentialing criteria. All these tools ultimately define and drive your career experience. PERSONAL BRANDING Developing a business plan first requires defining your You, Inc., enterprise. Long before initiating any career moves, you must create and identify your brand. A brand is the compilation of personal priorities associated with fit and the skill sets, qualities, and practical experiences that define you. Identifying and actively promoting your brand can assist you in getting your name on the radar screen of important leaders who may be pivotal in advancing your career. Creating a personal portfolio composed of a cover letter, a resume, and examples of abstracts of your work is the initial step in developing the practical portion of your brand. This portfolio is the distinctive feature that sets you apart from other 173

Table of Contents for the Digital Edition of Journal of Healthcare Management - May/June 2014

Journal of Healthcare Management - May/June 2014
Contents
Interview With Christopher D. Van Gorder, FACHE, President and CEO of Scripps Health
Successful Strategic Planning for a Reformed Delivery System
You, Inc.
Assessing the Feasibility of a Virtual Tumor Board Program: A Case Study
Physician Clinical Alignment and Integration: A Community–Academic Hospital Approach
Employer-Based Coverage and Medical Travel Options: Lessons for Healthcare Managers
Composite Model for Profiling Physicians Across Domains of Care

Journal of Healthcare Management - May/June 2014