Talking Stick - July/August 2013 - 37

MARKETING
THE RESIDENTIAL
ExpERIENcE
Branding can go
a long way to
bring students
into the halls.
By Mallory Sidarous

W

hen most people think of a brand,
they think of the image connected
with a specific company: a logo or
a slogan, something that marketers
have created to help consumers not
only recognize and identify the company but also to
select it as being the best among many. Although we
may hesitate to perceive students as consumers, there
is no avoiding the fact that colleges and universities
compete to position themselves in the higher
education market. The attraction of a brand and the
power of brand loyalty are just as important here as
they are in the business world.

July + August 2013

37



Talking Stick - July/August 2013

Table of Contents for the Digital Edition of Talking Stick - July/August 2013

Talking Stick - July/August 2013
Contents
New Member Highlight
Vision
Just In
Your ACUHO-I
Transitions
Res Life
Business Operations
Facilities
Calendar
Common Space for the Common Good
Marketing the Residential Experience
Conversations
First Takes
Reporting Out
New Members
Snapshot
Talking Stick - July/August 2013 - Talking Stick - July/August 2013
Talking Stick - July/August 2013 - Cover2
Talking Stick - July/August 2013 - 1
Talking Stick - July/August 2013 - 2
Talking Stick - July/August 2013 - Contents
Talking Stick - July/August 2013 - New Member Highlight
Talking Stick - July/August 2013 - 5
Talking Stick - July/August 2013 - Vision
Talking Stick - July/August 2013 - 7
Talking Stick - July/August 2013 - Just In
Talking Stick - July/August 2013 - 9
Talking Stick - July/August 2013 - 10
Talking Stick - July/August 2013 - 11
Talking Stick - July/August 2013 - 12
Talking Stick - July/August 2013 - Your ACUHO-I
Talking Stick - July/August 2013 - 14
Talking Stick - July/August 2013 - Transitions
Talking Stick - July/August 2013 - Res Life
Talking Stick - July/August 2013 - 17
Talking Stick - July/August 2013 - 18
Talking Stick - July/August 2013 - 21
Talking Stick - July/August 2013 - Business Operations
Talking Stick - July/August 2013 - 21
Talking Stick - July/August 2013 - 22
Talking Stick - July/August 2013 - 23
Talking Stick - July/August 2013 - Facilities
Talking Stick - July/August 2013 - 25
Talking Stick - July/August 2013 - 26
Talking Stick - July/August 2013 - Calendar
Talking Stick - July/August 2013 - Common Space for the Common Good
Talking Stick - July/August 2013 - 29
Talking Stick - July/August 2013 - 30
Talking Stick - July/August 2013 - 31
Talking Stick - July/August 2013 - 32
Talking Stick - July/August 2013 - 33
Talking Stick - July/August 2013 - 34
Talking Stick - July/August 2013 - 35
Talking Stick - July/August 2013 - Marketing the Residential Experience
Talking Stick - July/August 2013 - 37
Talking Stick - July/August 2013 - 38
Talking Stick - July/August 2013 - 39
Talking Stick - July/August 2013 - 40
Talking Stick - July/August 2013 - 41
Talking Stick - July/August 2013 - 42
Talking Stick - July/August 2013 - 43
Talking Stick - July/August 2013 - Conversations
Talking Stick - July/August 2013 - 45
Talking Stick - July/August 2013 - 46
Talking Stick - July/August 2013 - First Takes
Talking Stick - July/August 2013 - Reporting Out
Talking Stick - July/August 2013 - 49
Talking Stick - July/August 2013 - 50
Talking Stick - July/August 2013 - 51
Talking Stick - July/August 2013 - 52
Talking Stick - July/August 2013 - 53
Talking Stick - July/August 2013 - New Members
Talking Stick - July/August 2013 - 55
Talking Stick - July/August 2013 - Snapshot
Talking Stick - July/August 2013 - Cover3
Talking Stick - July/August 2013 - Cover4
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