Talking Stick - July/August 2013 - 38

s,
ition
-Elm
Oak istory of tradts help the

llege
hh
even
at co
A ric
and
a gre
rams
have
prog
f OE
----en o
-------wom
e!
----rienc - - - - - - - - - - ---expe
-------

s
-----Fact - - - - - - - uick - - - - - - - - OE- -Q- - - - - - - - -t- campus
--

-----

----

Eas
tion:
Loca 4
rs:
42
Floo
es: 5
Spac
e
Bed r: Femal
de
Gen o
N
: No
A/C:
Break ed: Yes
Plus
vid
Pro
Lofts lan: Yes
P
3
Meal e: $409
at
OE R

with
en
nity
Lind zing commu academic

!
ma
l and
busy
An a
you
socia
------keep
ty of
----plen
ies to
--------rtunit
-------ts
oppo
-Fac - - - - - - --------uick - - - - - - - - en Q - - - - - - Lin-d- - - - - - - - - - - campus
--

-----

East
tion:
Loca
2
rs: 4
Floo
s: 54
pace d
S
Bed
Co-e
der:
Gen
No
A/C:
: Yes
Break ed: No
Plus
d
Provi
Lofts lan: Yes
81
eal P
: $43
M
Rate
den
Lin

----

In Larc

h and

“L sh
Willow
aped”
Halls,
lofts m
of on
us
e long
bed fra t fit the dim
one sh
ension
me (8
ort be
0” x 36
s
d fram
wise,
”) and
e (76”
an “L
” loft
x 36”)
will no
. Other
•	One
t fit in
long an
the ro
d one
provid
om.
short
ed in
bed fra
each
	 • We
me ar
room
strong
.
e
ly sugg
in Larc
est th
h and
at room
Willow
each
mates
other
coordi
before
nate w
rentin
buying
ith
g a lo
, build
ft.
Bed fra
ing or
mes ar
e typi
wide.
cally
80” lo
ng x 36
”

k
pus
Brea
Plus all on-cam

While g is open ing
giv
sin
hou
hanks
ak,
ng T
duri
g bre
ng
sprin ” housi
and
ak
ng
s bre
duri
“plu
open All
so
is al
ak.
.
r bre
winte alls close
h
other

Learning Communities

Iowa State
shows
off their
housing in
print.

are small
Learning communities
live
groups of students who
s
er in designated house
togeth
spaces,
and share classes, living
develop
academic interests and
friendships.
• Agriculture Community
Maple)
Encourages Success (
• Agriculture-Biosystems
Engineering (Maple)
Business Learning Teams

•

(Elm, Welch)

8

Quickly develop an
academic and social
support system!

(Friley)

• Chemical Engineering
Community
• Chemistry Learning
(Helser)

)
Academic Diversity (Friley
y
• Natural Resource Ecolog
)
& Management (Willow

)

• Common Threads (Maple
Learning
• Computer Engineering

Theme Houses

• Psychology Learning

Teams (Friley)
,
• Computer Science (Friley
Helser)
)
Exchange (Friley, Linden
• Design
(Friley)
• Electrical Engineering
n
Food Science and Huma
•
Nutrition (Eaton)
, Larch)
• Honors Cluster (Friley
n, Barton,
• Honors House (Marti

These provide an opportunity for students with
live
common interests to
together and pursue those
through organized
interests
activities.
)
• Air Force ROTC (Larch
)
• Army ROTC (Willow
Cross Cultural Theme

Community (Larch)
nment
• Science of the Enviro
es
and Sustainable Servic
(Larch)
n in Science and
• Wome
,
Engineering (Friley, Eaton
Martin, Oak, Elm, Larch)
• Women in Science and
Engineering Transfer

Lyon)
Engineering
• Leadership through

(Frederiksen Court)

•

(Linde
Barto n)
n-L

yon-F
This hi
reema
storic
comm
n
strong
unity
legacy
has a
in acad
activiti
emics
es!
and
------

Live and Learn

Birch-W
elc

h-Rob
Get re
ady to
erts
meet
hang
lots of
out, st
friend
udy ha
-----s,
rd an
-----BWR - - - - - - - - - - - - - - - - - d have fun!
-Q

------

------

uick F

----

acts

------

------

--

--Locatio
n: East - - - - - - - - - - - - -----Floors
campu
-----:4
s
Bed Sp
aces:
540
Gende
r: Mal
e
A/C: N
o
Plus Br
eak: N
o
Lofts
Provid
ed: Ye
Meal
s
Plan:
Yes
BWR
Rate:
$4093

-----

BLF Q - - - - - - - - - - - - - - - - - -----uick
---

----------Fac
Locatio - - - - - - - - - - - - ts
----n: East
Floors
campu - - - - - - - - - - - - :4
---s
Bed Sp
aces:
49
Gende
r: Co-e 4
d
A/C: N
o
Plus Br
eak: N
o
Lofts
Provid
ed: Ye
Meal
s
Plan
BLF Ra : Yes
te: $4
093
-----

Richard one Home
son lCo
Cyc ur t
Your
East Ca
e to
mpus
lcom
We
Sch
illet
ter a
nd
Union Drive West Campus
Ap
a

rtm
Sch
ent
illett
mu
er a
Com
nity
nd
Un
tha
Sin
mu
ive
t
gle
nity
stu is hom rsity
fam
Villa
den
ilies
ge
ts a e to b
cam
---o-e
: Ye
cen
--live
oth
is a
re h
db
p
Con
s
--ter
na
in S
y a us
sin
--ous
trac
wit
part
part
--gle
lab
chil
--hg
me
. Th
full ts: Ac
stu
me
lett ed in
ath
nt
-ye
den
ade
n
U
ere
Plu
er V
path
e
ar
s
mic
ts a t com
illag nivers
s, re is als ring s
Me Break contr
y
nd
ity
e. S
pac
oa
out
al P
: Ye acts ear a
cre
fam
Vil
UV
e
nd
Uti MartinsHall are
lau
the
atio
ilies
litie lan Re
ndry , stud
offe lage a
ava
n
com
to re
.
q
s
nd
ys
ilab
rs a
buil
mu fields
gas : All in uired: convenient locasid
pac
le
com
din
nity
ents
and
clu
Furn Martin offers aNo
offe
and
ea
g, g
ded
. Th
mu
nd
e
ish
pla
rs o
and an
and
ard
ac
nity
ed: lectric exc
ygro
eS
ne
tion, exciting social life,
u
om
ept
U
of th they
und en are
Lau nits aa No, ve ity to help h
pute
p you achieve
also V sta
t
s lo
as,
one
e lo
n
ry li
il
environmen
ff is
r
UV dry: C able u
p
,
bik
we
m
the cated
e
Sin
st tw lan co
o high GPA. ited
pon
re a
thro
g am
furn
m
o-b
1 b le Stu munit requ
sa
ugh
edro munit
- -e - - -is-h-ed- - - - - - - - - - - - - - The m
y
e
re
- d -- - ----------ya
2 b droom - - -en-t-A- - - laund st
ix o
om
SU
ctiv sourc
edro
ry b
partQuick Facts
,1
f sin
Vp
ren
e
itie
2b
u
le
rov
om Martin me
tal
e
s. S
ide gle stu
, - - ve - - n - - - ildin - - - - - - - - - - - - - - - - - - rate
sa
2 b droom -1 -le-v - - -l:- -$-46- - - - t -Ra-te- - g
UV
s in
04
edro
we dents
:
tow el: $4 West campus
lco
tow
om Location: 94
nh
min and fa
$
n!
mil
gc
2 b 5574 town ous4: 5
Floors: e
o
ie
h
e
---

---

SU

---

--

great place to live!
-----------------------

----------------------

Eaton Quick - Fact-s- - - - - - - - - - - - -- ------- s

Location: West campu
Floors: 4
Bed Spaces: 325
Gender: Co-ed
A/C: Yes
Plus Break: No
Lofts Provided: Yes
Meal Plan: Yes
Eaton Rate: $5675

20

38

tAlking stick

mm
s
unit in
y.

V
illag
eN
or th
C
amp
us

pment
A strong leadership develo
living and
focus, substance-free
Eaton a
a ton of activities make

--------------------

---

$5
ous
dro
e, fu 2329
Bed Spaces: 60
$5 om
rnis
Fam 574 townhGender: Co-ed
hed
ous
:
2 b ily Ap
e p
A/C: ,Yes
edro
artm
et fr
2b
ieNo
edro om, 1 ent R Plus Break: ndly
ate
:
$55 om, 1 level: Lofts Provided: :Yes
$ 5
74
lev
31
el, 5Meal Plan: Yes
pet
frie
Martin Rate: $5675
ndly
:

SV

Eaton Hall

---

Uni
vers
ity

V Q --------uic - - - - - - Loc
--k
-a
Ge tion: - - - - - - - Fac - - - - - - N
nde
------- - - ts
r: C orth
A/C
---

Brands are more than just logos
or advertising ploys; they reflect an
institution’s identity, reputation, and
core values. For this reason, they
are specific to each institution and
are informed by each one’s unique
characteristics, whether that is size,
location, traditions, or programs.
In addition, branding is reflected in
all aspects of the institution, from
academic programs to athletic teams
to residential housing. At Louisiana
State University in Baton Rouge,
brand awareness is tied to the size of
their campus and the success of their
athletic teams, as well as being part
of the marketing strategy for their
residential programs. At Iowa State
in Ames, the comparison between
on- and off-campus housing is used to
brand residential housing as the only
housing choice that offers students
a real community. No matter what
the approach, the goal is the same:
leveraging the institutional brand
to market the on-campus living
experience and meet occupancy goals.
At some institutions, such as
Louisiana State, branding is a very
centralized effort, and the power
of their brand is used across all
platforms and in all units. At other
institutions, like the University of
California, Berkeley, marketing
professionals are just beginning
to centralize communication and
branding efforts. Though UC Berkeley
units are not required to convert to
the new guidelines, they are strongly
encouraged to do so and are provided
with exceptional resources and tools
to make it happen. Southern Illinois
University Edwardsville (SIUE) uses
a decentralized approach; individual
units are directed by specific branding
requirements, but university brand
managers can also endorse subbrands specific to particular areas
such as housing. This approach
allows departmental brands to shine
through while still protecting the
integrity of the university brand.
Though this decentralized approach
to branding requires a high level of
communication and sharing among
Talking Stick - July/August 2013

Table of Contents for the Digital Edition of Talking Stick - July/August 2013
