Talking Stick - July/August 2013 - 39

communications and marketing staff
across campus, the result is a high
level of cohesiveness and support for
the university brand.
Paper Monkey, an international
visual strategy and graphic design
firm based in Fyshwick, Australia,
specializes in helping higher
education institutions to identify
their brand and create visual
strategies to meet their enrollment
and fundraising goals. Integrating a
university brand at the department
level can be complex, since much
depends on the institutional climate,
and staff may be resistant to the
ideas. Staff engagement and input
is a critical part of successful brand
integration. As Jonathan (Jono) Willis,
the visual strategist and development
manager at Paper Monkey and a
branding expert, explains, “Generally
speaking, we seek to engage as many
staff as possible in the brand process

to negate pockets of resistance. By
engaging staff early on and using
feedback it is more likely that the
solution provided will have the staff
buy-in. Our contact is typically with
the university marketing team.
However, those groups typically have
the responsibility of educating the
various departments on the brand and
the management of the brand going
forward, so it is important to have
various campus stakeholders invested
in the process.”
Engaging and training staff
in brand management requires
providing them with the appropriate
tools: education, resources,
and communication. Housing
departments that base their branding
on this foundation and successfully
manage their brand at the department
level will be able to leverage the
university brand while identifying and
promoting the benefits of on-campus

Housing departments
that . . . successfully
manage their brand
at the department
level will be able
to leverage the
university brand
while identifying
and promoting
the benefits of oncampus living as
part of the overall
collegiate experience.

Learning Environments
Creating environments around lifestyles

Brill Company
www.brillcompany.com
July + August 2013

39


http://www.brillcompany.com

Talking Stick - July/August 2013

Table of Contents for the Digital Edition of Talking Stick - July/August 2013

Talking Stick - July/August 2013
Contents
New Member Highlight
Vision
Just In
Your ACUHO-I
Transitions
Res Life
Business Operations
Facilities
Calendar
Common Space for the Common Good
Marketing the Residential Experience
Conversations
First Takes
Reporting Out
New Members
Snapshot
Talking Stick - July/August 2013 - Talking Stick - July/August 2013
Talking Stick - July/August 2013 - Cover2
Talking Stick - July/August 2013 - 1
Talking Stick - July/August 2013 - 2
Talking Stick - July/August 2013 - Contents
Talking Stick - July/August 2013 - New Member Highlight
Talking Stick - July/August 2013 - 5
Talking Stick - July/August 2013 - Vision
Talking Stick - July/August 2013 - 7
Talking Stick - July/August 2013 - Just In
Talking Stick - July/August 2013 - 9
Talking Stick - July/August 2013 - 10
Talking Stick - July/August 2013 - 11
Talking Stick - July/August 2013 - 12
Talking Stick - July/August 2013 - Your ACUHO-I
Talking Stick - July/August 2013 - 14
Talking Stick - July/August 2013 - Transitions
Talking Stick - July/August 2013 - Res Life
Talking Stick - July/August 2013 - 17
Talking Stick - July/August 2013 - 18
Talking Stick - July/August 2013 - 21
Talking Stick - July/August 2013 - Business Operations
Talking Stick - July/August 2013 - 21
Talking Stick - July/August 2013 - 22
Talking Stick - July/August 2013 - 23
Talking Stick - July/August 2013 - Facilities
Talking Stick - July/August 2013 - 25
Talking Stick - July/August 2013 - 26
Talking Stick - July/August 2013 - Calendar
Talking Stick - July/August 2013 - Common Space for the Common Good
Talking Stick - July/August 2013 - 29
Talking Stick - July/August 2013 - 30
Talking Stick - July/August 2013 - 31
Talking Stick - July/August 2013 - 32
Talking Stick - July/August 2013 - 33
Talking Stick - July/August 2013 - 34
Talking Stick - July/August 2013 - 35
Talking Stick - July/August 2013 - Marketing the Residential Experience
Talking Stick - July/August 2013 - 37
Talking Stick - July/August 2013 - 38
Talking Stick - July/August 2013 - 39
Talking Stick - July/August 2013 - 40
Talking Stick - July/August 2013 - 41
Talking Stick - July/August 2013 - 42
Talking Stick - July/August 2013 - 43
Talking Stick - July/August 2013 - Conversations
Talking Stick - July/August 2013 - 45
Talking Stick - July/August 2013 - 46
Talking Stick - July/August 2013 - First Takes
Talking Stick - July/August 2013 - Reporting Out
Talking Stick - July/August 2013 - 49
Talking Stick - July/August 2013 - 50
Talking Stick - July/August 2013 - 51
Talking Stick - July/August 2013 - 52
Talking Stick - July/August 2013 - 53
Talking Stick - July/August 2013 - New Members
Talking Stick - July/August 2013 - 55
Talking Stick - July/August 2013 - Snapshot
Talking Stick - July/August 2013 - Cover3
Talking Stick - July/August 2013 - Cover4
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