Talking Stick - July/August 2013 - 41

Some staff go on to become brand
ambassadors, after participating in an
invitation-only course which is offered
once a year and prepares participants
to serve as LSU brand ambassadors
– experts in the vision of LSU with
a thorough understanding of the
university’s brand priorities.
External agencies like Paper
Monkey can also play an active role in
education when they become involved
in the creation and integration of a
new brand strategy. “It is our job to
educate each person and faculty on
what is and isn’t allowed,” says Willis.
Compromising the brand at any
level has the potential to dilute the
effectiveness of what an institution
is working to accomplish. “Having
the design agency assist in the
implementation is often a move in the
right direction. It can be easier (and
more effective) for an outside team to
work with the naysayers or those not

supportive of the project.”

RESouRcES foR
PRoMotIon
At the institutional level, brand
managers are responsible
for providing resources that
communications staff need to be
effective in promoting the university
brand. “If the marketing team fails
to deliver the tools, then people will
start improvising – that’s humans
for you!” says Willis. “The marketing
team needs to deliver a strong
brand package at the launch of new
standards. The team needs to ensure
they empower staff to easily transition
and reach for the tools.”
Housing departments, like other
college and university units, are
often responsible for promoting the
institutional brand in unit-specific

Housing
departments, like
other college and
university units, are
often responsible
for promoting the
institutional brand
in unit-specific
marketing materials
and promotional
efforts.

July + August 2013

41


http://www.foliot.com http://www.foliot.com

Talking Stick - July/August 2013

Table of Contents for the Digital Edition of Talking Stick - July/August 2013

Talking Stick - July/August 2013
Contents
New Member Highlight
Vision
Just In
Your ACUHO-I
Transitions
Res Life
Business Operations
Facilities
Calendar
Common Space for the Common Good
Marketing the Residential Experience
Conversations
First Takes
Reporting Out
New Members
Snapshot
Talking Stick - July/August 2013 - Talking Stick - July/August 2013
Talking Stick - July/August 2013 - Cover2
Talking Stick - July/August 2013 - 1
Talking Stick - July/August 2013 - 2
Talking Stick - July/August 2013 - Contents
Talking Stick - July/August 2013 - New Member Highlight
Talking Stick - July/August 2013 - 5
Talking Stick - July/August 2013 - Vision
Talking Stick - July/August 2013 - 7
Talking Stick - July/August 2013 - Just In
Talking Stick - July/August 2013 - 9
Talking Stick - July/August 2013 - 10
Talking Stick - July/August 2013 - 11
Talking Stick - July/August 2013 - 12
Talking Stick - July/August 2013 - Your ACUHO-I
Talking Stick - July/August 2013 - 14
Talking Stick - July/August 2013 - Transitions
Talking Stick - July/August 2013 - Res Life
Talking Stick - July/August 2013 - 17
Talking Stick - July/August 2013 - 18
Talking Stick - July/August 2013 - 21
Talking Stick - July/August 2013 - Business Operations
Talking Stick - July/August 2013 - 21
Talking Stick - July/August 2013 - 22
Talking Stick - July/August 2013 - 23
Talking Stick - July/August 2013 - Facilities
Talking Stick - July/August 2013 - 25
Talking Stick - July/August 2013 - 26
Talking Stick - July/August 2013 - Calendar
Talking Stick - July/August 2013 - Common Space for the Common Good
Talking Stick - July/August 2013 - 29
Talking Stick - July/August 2013 - 30
Talking Stick - July/August 2013 - 31
Talking Stick - July/August 2013 - 32
Talking Stick - July/August 2013 - 33
Talking Stick - July/August 2013 - 34
Talking Stick - July/August 2013 - 35
Talking Stick - July/August 2013 - Marketing the Residential Experience
Talking Stick - July/August 2013 - 37
Talking Stick - July/August 2013 - 38
Talking Stick - July/August 2013 - 39
Talking Stick - July/August 2013 - 40
Talking Stick - July/August 2013 - 41
Talking Stick - July/August 2013 - 42
Talking Stick - July/August 2013 - 43
Talking Stick - July/August 2013 - Conversations
Talking Stick - July/August 2013 - 45
Talking Stick - July/August 2013 - 46
Talking Stick - July/August 2013 - First Takes
Talking Stick - July/August 2013 - Reporting Out
Talking Stick - July/August 2013 - 49
Talking Stick - July/August 2013 - 50
Talking Stick - July/August 2013 - 51
Talking Stick - July/August 2013 - 52
Talking Stick - July/August 2013 - 53
Talking Stick - July/August 2013 - New Members
Talking Stick - July/August 2013 - 55
Talking Stick - July/August 2013 - Snapshot
Talking Stick - July/August 2013 - Cover3
Talking Stick - July/August 2013 - Cover4
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