Talking Stick - January/February 2014 - 17

and try to assess their needs and to
some degree, their desires."
Different target markets will lead to
different decisions. "If you're focused
on first-year students, you might build
housing that has more opportunities to
develop strong communities," Collins
says; but if you're offering apartmentstyle housing to higher ranked
students, then luxury amenities may
be what draws them. In either case,
Collins suggests that the marketing
strategy should consider what students
can afford. "If you're at an institution
that enrolls students that don't have

resources, you don't want to build
housing that they can't afford to live in."
Determining competitive rent prices
for new student housing can begin by
observing the trends in nearby private
off-campus housing.
Collaborating with architects
during the planning process is crucial
in understanding construction trends
and what may or may not be best
for a particular institution. Many
architects have already partnered with
higher education institutions and have
attended conferences throughout the
United States, which equips them

with the knowledge of construction
trends in different regions. If you do
not have access to architects on hand,
information can be gathered from
other sources. James Bridgeforth,
associate director of housing at the
University of South Alabama in Mobile,
says that one resource he consults is
American School & University, which
provides information about shaping
facilities overall and can be used as a
supplement to direct collaboration with
architects. Bridgeforth appreciates the
resource for its ability to provide "an
overview of architectural design and

Finding MGT and CPM Online
To view the results of the 2012 MGT-ACUHO-I Construction Survey, visit acuho-i.org/resources/library and click on
the far right tab at the top of the page: "MGT Construction Survey." The drop-down menu contains results from the
construction surveys from 2003 to the present.
To see the digital copy of the 2013 College Construction Report, visit peterli.com/cpm/. Under "View Digital Edition"
publications will show up. The 2013 Construction Report is the February edition. From here, you are able to view
the report in its entirety.

JANUARY + FEBRUARY 2014

17


http://www.acuho-i.org/resources/library http://www.peterli.com/cpm/

Talking Stick - January/February 2014

Table of Contents for the Digital Edition of Talking Stick - January/February 2014

Talking Stick - January/February 2014
Contents
New Member Highlight
Vision
Just In
Your ACUHO-I
Transitions
Facilities
Regroup
Special Focus
Calendar
Now Starring: Sophomores
An Oasis for Learning
Conversations
First Takes
Reporting Out
New Members
Snapshot
Talking Stick - January/February 2014 - Talking Stick - January/February 2014
Talking Stick - January/February 2014 - Cover2
Talking Stick - January/February 2014 - 1
Talking Stick - January/February 2014 - 2
Talking Stick - January/February 2014 - Contents
Talking Stick - January/February 2014 - New Member Highlight
Talking Stick - January/February 2014 - 5
Talking Stick - January/February 2014 - Vision
Talking Stick - January/February 2014 - 7
Talking Stick - January/February 2014 - Just In
Talking Stick - January/February 2014 - 9
Talking Stick - January/February 2014 - 10
Talking Stick - January/February 2014 - 11
Talking Stick - January/February 2014 - 12
Talking Stick - January/February 2014 - Your ACUHO-I
Talking Stick - January/February 2014 - Transitions
Talking Stick - January/February 2014 - 15
Talking Stick - January/February 2014 - Facilities
Talking Stick - January/February 2014 - 17
Talking Stick - January/February 2014 - 18
Talking Stick - January/February 2014 - 19
Talking Stick - January/February 2014 - Regroup
Talking Stick - January/February 2014 - 21
Talking Stick - January/February 2014 - 22
Talking Stick - January/February 2014 - 23
Talking Stick - January/February 2014 - Special Focus
Talking Stick - January/February 2014 - 25
Talking Stick - January/February 2014 - 26
Talking Stick - January/February 2014 - Calendar
Talking Stick - January/February 2014 - Now Starring: Sophomores
Talking Stick - January/February 2014 - 29
Talking Stick - January/February 2014 - 30
Talking Stick - January/February 2014 - 31
Talking Stick - January/February 2014 - 32
Talking Stick - January/February 2014 - 33
Talking Stick - January/February 2014 - 34
Talking Stick - January/February 2014 - 35
Talking Stick - January/February 2014 - An Oasis for Learning
Talking Stick - January/February 2014 - 37
Talking Stick - January/February 2014 - 38
Talking Stick - January/February 2014 - 39
Talking Stick - January/February 2014 - 40
Talking Stick - January/February 2014 - 41
Talking Stick - January/February 2014 - 42
Talking Stick - January/February 2014 - 43
Talking Stick - January/February 2014 - Conversations
Talking Stick - January/February 2014 - 45
Talking Stick - January/February 2014 - 46
Talking Stick - January/February 2014 - First Takes
Talking Stick - January/February 2014 - Reporting Out
Talking Stick - January/February 2014 - 49
Talking Stick - January/February 2014 - 50
Talking Stick - January/February 2014 - 51
Talking Stick - January/February 2014 - 52
Talking Stick - January/February 2014 - 53
Talking Stick - January/February 2014 - New Members
Talking Stick - January/February 2014 - 55
Talking Stick - January/February 2014 - Snapshot
Talking Stick - January/February 2014 - Cover3
Talking Stick - January/February 2014 - Cover4
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