The University of Wisconsin Madison, Wisconsin The University of Wisconsin's brand states that "the University is a catalyst, where people create change both in themselves and in the world through innovation and exploration." Eppstein Uhen Architects have helped UW embrace this brand by utilizing interior and exterior architectural details in their design of Aldo Leopold Hall to fit within the neighborhood and the university's GreenHouse program. The top floor of the residence hall includes a greenhouse for education in sustainability practices in planning, growing, distributing, and consuming produce year round. The subtle messaging used in the building is not a blatant use of university colors and logos, but rather emphasizes the greater values of the brand and the sustainable culture of the community. Texas christian University fort Worth, Texas Texas Christian University has been working with KSQ Architects to enhance student housing and dining initiatives. The building exteriors follow a specific design utilizing "TCU buff" brick and red tile roofs, while the interior spaces feature heavy placement of the university's signature purple color and horned frog logo. Brandscaping is found within the Campus Commons building, a project completed in 2008 as a uniting point for the campus residence halls that includes the Union Grounds coffee shop as well as the TCU Carter Tech Center. The new residence halls within Worth Hills Village also integrate color and52 branding. STick logo Talking