Talking Stick - July/August 2015 - 13

''

We are open to trying new things, assessing
and adjusting as we go along, in order to
create a strong Greek village community.

''

Stephanie McBrayer, director of housing and residence life at the University of
Central Arkansas. Read about building Greek housing on campus in the feature on
page 42.

Branding Matters
Consider your thoughts when you see the "Swoosh." Whether it's present
in a larger ad or on a piece of athletic clothing, you immediately know it
is Nike: The brand provides a meaning. Branding is just as important in
the higher education world. When The Ohio State University in Columbus
recently created a brand for its learning communities, they were well aware
that students can get lost in a sea of messages. Therefore, their branding
strategy was multi-layered, extending from print marketing materials sent
to prospective students and families to t-shirts they provide for learning
community students upon move-in.
Over the next couple of months, we will be blogging about our learning
community branding experience. This will include a glimpse into the
branding process at Ohio State and will provide a gallery of learning
community brands from various institutions. Join us online at www.acuho-i.
org/resources/publications/talking-stick.
-Lisa Mendenhall and Julie Sanzone

Overcoming
Sustainability
Fatigue
The sustainability movement
has gained considerable
momentum in recent years.
However, reaction to this
movement has ranged from
a celebration of progress
to fatigue with the effort
needed for change. It could
be tempting to follow
sustainability fatigue into
complacency or to react to
its critics. Consequently,
overcoming resistance
to sustainability can be
challenging. Here are
some ideas for advocating
for positive change and
overcoming sustainability
fatigue: (1) Use systemsthinking. Avoid "greenwashing" by proposing
solutions that make a positive
impact on the ecological,
financial, and organizational
systems they affect.
(2) Know your audience.
Understand what matters to
the community involved in or
affected by proposed changes.
Tie your solutions to issues
that are important to your
most influential skeptics, not
just to your own passion for
environmentalism.
(3) Engage the challengers.
Reach out to detractors
to fully understand their
concerns and address them in
a meaningful way.
(4) Count the coins. Develop a
clear understanding of actual
costs and paybacks. (5) Verify
the results. Collect unbiased
research that documents the
environmental concern, the
reason for change, and its
proven impact.
-Frances Watson Lengowski
JULY + AUGUST 2015

13



http://www.acuho-i.org/resources/publications/talking-stick http://www.acuho-i.org/resources/publications/talking-stick

Talking Stick - July/August 2015

Table of Contents for the Digital Edition of Talking Stick - July/August 2015

Talking Stick - July/August 2015
Contents
Vision
Just In
Calendar
Your ACUHO-I
Transitions
Res Life
Facilities
Special Focus
It Takes a Village
Finding a Common Language
Conversations
First Takes
Around Student Affairs
New Members
Snapshot
Talking Stick - July/August 2015 - Intro
Talking Stick - July/August 2015 - BB1
Talking Stick - July/August 2015 - BB2
Talking Stick - July/August 2015 - Talking Stick - July/August 2015
Talking Stick - July/August 2015 - Cover2
Talking Stick - July/August 2015 - 1
Talking Stick - July/August 2015 - 2
Talking Stick - July/August 2015 - 3
Talking Stick - July/August 2015 - Contents
Talking Stick - July/August 2015 - 5
Talking Stick - July/August 2015 - 6
Talking Stick - July/August 2015 - 7
Talking Stick - July/August 2015 - Vision
Talking Stick - July/August 2015 - 9
Talking Stick - July/August 2015 - Just In
Talking Stick - July/August 2015 - 11
Talking Stick - July/August 2015 - 12
Talking Stick - July/August 2015 - 13
Talking Stick - July/August 2015 - 14
Talking Stick - July/August 2015 - 15
Talking Stick - July/August 2015 - 16
Talking Stick - July/August 2015 - 17
Talking Stick - July/August 2015 - Calendar
Talking Stick - July/August 2015 - 19
Talking Stick - July/August 2015 - Your ACUHO-I
Talking Stick - July/August 2015 - Transitions
Talking Stick - July/August 2015 - Res Life
Talking Stick - July/August 2015 - 23
Talking Stick - July/August 2015 - 24
Talking Stick - July/August 2015 - 25
Talking Stick - July/August 2015 - Facilities
Talking Stick - July/August 2015 - 27
Talking Stick - July/August 2015 - 28
Talking Stick - July/August 2015 - 29
Talking Stick - July/August 2015 - Special Focus
Talking Stick - July/August 2015 - 31
Talking Stick - July/August 2015 - 32
Talking Stick - July/August 2015 - 33
Talking Stick - July/August 2015 - 34
Talking Stick - July/August 2015 - 35
Talking Stick - July/August 2015 - 36
Talking Stick - July/August 2015 - 37
Talking Stick - July/August 2015 - 38
Talking Stick - July/August 2015 - 39
Talking Stick - July/August 2015 - 40
Talking Stick - July/August 2015 - 41
Talking Stick - July/August 2015 - It Takes a Village
Talking Stick - July/August 2015 - 43
Talking Stick - July/August 2015 - 44
Talking Stick - July/August 2015 - 45
Talking Stick - July/August 2015 - 46
Talking Stick - July/August 2015 - 47
Talking Stick - July/August 2015 - 48
Talking Stick - July/August 2015 - 49
Talking Stick - July/August 2015 - Finding a Common Language
Talking Stick - July/August 2015 - 51
Talking Stick - July/August 2015 - 52
Talking Stick - July/August 2015 - 53
Talking Stick - July/August 2015 - 54
Talking Stick - July/August 2015 - 55
Talking Stick - July/August 2015 - 56
Talking Stick - July/August 2015 - 57
Talking Stick - July/August 2015 - Conversations
Talking Stick - July/August 2015 - 59
Talking Stick - July/August 2015 - 60
Talking Stick - July/August 2015 - 61
Talking Stick - July/August 2015 - First Takes
Talking Stick - July/August 2015 - Around Student Affairs
Talking Stick - July/August 2015 - 64
Talking Stick - July/August 2015 - 65
Talking Stick - July/August 2015 - 66
Talking Stick - July/August 2015 - New Members
Talking Stick - July/August 2015 - Snapshot
Talking Stick - July/August 2015 - Cover3
Talking Stick - July/August 2015 - Cover4
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