Talking Stick - July/August 2015 - 54
the basics. What is the headline?
What are the few key data points
that answer the big questions? As an
example, think of the retention rate
of students who live in on-campus
housing. In this instance, one
possible headline could read, "Eight
in ten new students in on-campus
housing return for their second
academic year." The first paragraph -
the 5 Ws and the H - would explain
that, according to data from the
2013-14 academic year, 83 percent of
new students who lived in on-campus
residence halls returned for their
second year. The presentation or
report would continue with additional
data points about the strong academic
performance of first-year residents;
for instance, the average firstterm grade point average for new
students living on campus was a 2.85.
Additional details could also include
quotations from on-campus students
about the benefits of their experience
or from residence hall staff explaining
the strengths of their program.
Regardless of how the details are
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TALKING STICK
expressed, the information further
illustrates the opening headline:
Students who live in residence halls
return for their second academic year
at high rates.
The journalist's framework for
storytelling has real power in terms
of getting to the point and quickly
conveying the key facts. But what if
the goal is more than communicating
the critical facts to an audience? What
if the goal is to compel the audience
to a higher level of engagement? In
this case, looking to other storytellers,
particularly bloggers, may be the way
to go.
Like journalism, blogging also
seeks to convey facts and information,
but it does so with the primary
purpose of engaging the audience.
While there is great variety in the
types of blogs - ranging from
those that may only need three
or four sentences to those that
publish lengthy, in-depth articles
- blogs are unique in their use
of common strategies to harness
reader engagement. Depending on
the purpose of the blog, desired
engagement may include adding to
the conversation, clicking to another
page or piece of content, subscribing
to the blog or another newsletter, or
even signing up for a sales action
or purchase. The storytelling lesson
from a blogger is that content can be
used not just to convey facts but also
to drive the audience to some form of
participation.
A blog, through its structure
and content, draws the reader into
the subject matter. Like a journalist,
a blogger will create a compelling
and catchy title. But the content of
the title is more about getting the
reader to continue with the piece
than to convey a fact. For example,
a blog showing data on outcomes of
students who participate in residence
hall programs and activities could
be titled, "Five Ways Residence
Hall Activities Support Student
Success." Here, the title capitalizes
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Talking Stick - July/August 2015
Table of Contents for the Digital Edition of Talking Stick - July/August 2015
Talking Stick - July/August 2015
Contents
Vision
Just In
Calendar
Your ACUHO-I
Transitions
Res Life
Facilities
Special Focus
It Takes a Village
Finding a Common Language
Conversations
First Takes
Around Student Affairs
New Members
Snapshot
Talking Stick - July/August 2015 - Intro
Talking Stick - July/August 2015 - BB1
Talking Stick - July/August 2015 - BB2
Talking Stick - July/August 2015 - Talking Stick - July/August 2015
Talking Stick - July/August 2015 - Cover2
Talking Stick - July/August 2015 - 1
Talking Stick - July/August 2015 - 2
Talking Stick - July/August 2015 - 3
Talking Stick - July/August 2015 - Contents
Talking Stick - July/August 2015 - 5
Talking Stick - July/August 2015 - 6
Talking Stick - July/August 2015 - 7
Talking Stick - July/August 2015 - Vision
Talking Stick - July/August 2015 - 9
Talking Stick - July/August 2015 - Just In
Talking Stick - July/August 2015 - 11
Talking Stick - July/August 2015 - 12
Talking Stick - July/August 2015 - 13
Talking Stick - July/August 2015 - 14
Talking Stick - July/August 2015 - 15
Talking Stick - July/August 2015 - 16
Talking Stick - July/August 2015 - 17
Talking Stick - July/August 2015 - Calendar
Talking Stick - July/August 2015 - 19
Talking Stick - July/August 2015 - Your ACUHO-I
Talking Stick - July/August 2015 - Transitions
Talking Stick - July/August 2015 - Res Life
Talking Stick - July/August 2015 - 23
Talking Stick - July/August 2015 - 24
Talking Stick - July/August 2015 - 25
Talking Stick - July/August 2015 - Facilities
Talking Stick - July/August 2015 - 27
Talking Stick - July/August 2015 - 28
Talking Stick - July/August 2015 - 29
Talking Stick - July/August 2015 - Special Focus
Talking Stick - July/August 2015 - 31
Talking Stick - July/August 2015 - 32
Talking Stick - July/August 2015 - 33
Talking Stick - July/August 2015 - 34
Talking Stick - July/August 2015 - 35
Talking Stick - July/August 2015 - 36
Talking Stick - July/August 2015 - 37
Talking Stick - July/August 2015 - 38
Talking Stick - July/August 2015 - 39
Talking Stick - July/August 2015 - 40
Talking Stick - July/August 2015 - 41
Talking Stick - July/August 2015 - It Takes a Village
Talking Stick - July/August 2015 - 43
Talking Stick - July/August 2015 - 44
Talking Stick - July/August 2015 - 45
Talking Stick - July/August 2015 - 46
Talking Stick - July/August 2015 - 47
Talking Stick - July/August 2015 - 48
Talking Stick - July/August 2015 - 49
Talking Stick - July/August 2015 - Finding a Common Language
Talking Stick - July/August 2015 - 51
Talking Stick - July/August 2015 - 52
Talking Stick - July/August 2015 - 53
Talking Stick - July/August 2015 - 54
Talking Stick - July/August 2015 - 55
Talking Stick - July/August 2015 - 56
Talking Stick - July/August 2015 - 57
Talking Stick - July/August 2015 - Conversations
Talking Stick - July/August 2015 - 59
Talking Stick - July/August 2015 - 60
Talking Stick - July/August 2015 - 61
Talking Stick - July/August 2015 - First Takes
Talking Stick - July/August 2015 - Around Student Affairs
Talking Stick - July/August 2015 - 64
Talking Stick - July/August 2015 - 65
Talking Stick - July/August 2015 - 66
Talking Stick - July/August 2015 - New Members
Talking Stick - July/August 2015 - Snapshot
Talking Stick - July/August 2015 - Cover3
Talking Stick - July/August 2015 - Cover4
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