Talking Stick - May/June 2016 - 34

MARKETING & COMMUNICATIONS
amongst themselves. Department
websites are a formal space and
are often the primary source of
information for many prospective
students and their families. Be
consistent and genuine with the
voice across all platforms. Those
in charge of writing the content on
the website should also have a voice
in your viewbook and social media
spaces. The language used on social
media will likely be more casual
than that used on the website, but it
should still be professional and free of
grammatical mistakes, with language
similar to that used on the website
and in print pieces.
Second, never discount the value
of creating original content. Sure,
audiences love a good meme, and
shared content can have a place in
a social media strategy, but original
content is a place to shine. As an
example, Assistant Director of

creating unique content to tell a story
about the residential experience.

Marketing Sandra Brasch and her
team at the University of Central
Florida in Orlando are transitioning to
a strategy for their social media posts
that focuses more on the creation of
content. This includes using student
staff to gather information and curate
stories from around the university.
Even the smallest marketing staff can
train a quality multimedia student to
apply their newly acquired skills to

Next, ensure that the content
can be easily digested. Write
short sentences, use bullet points
for website content, and include
infographics to convey data via social
media. The most engaging content is
that which the audience takes the time
to see. Instagram is good example of a
social media platform that maximizes
minimal content, presenting a single
image that is digested very quickly.
Obviously, not all of the content
can be boiled down to a few words
or a single image, but when it can,
that small nugget can be a point of
engagement driving the audience to
seek more information on the website
or in a print piece.
Knowing that there is a limited
window for grabbing an audience's
attention, make the extra effort to
evoke emotion. Information is cheap,

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34

TALKING STICK


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Talking Stick - May/June 2016

Table of Contents for the Digital Edition of Talking Stick - May/June 2016

Talking Stick - May/June 2016
Contents
Vision
Just In
Calendar
Your ACUHO-I
Transitions
Facilities
Special Focus - Learning by Listening
Marketing and Communications
Foundational
Power On
Dishing Up Community
Conversations
First Takes
Around Student Affairs
New Members
Snapshot
Talking Stick - May/June 2016 - Intro
Talking Stick - May/June 2016 - BB1
Talking Stick - May/June 2016 - BB2
Talking Stick - May/June 2016 - Talking Stick - May/June 2016
Talking Stick - May/June 2016 - Cover2
Talking Stick - May/June 2016 - 1
Talking Stick - May/June 2016 - 2
Talking Stick - May/June 2016 - 3
Talking Stick - May/June 2016 - Contents
Talking Stick - May/June 2016 - 5
Talking Stick - May/June 2016 - 6
Talking Stick - May/June 2016 - 7
Talking Stick - May/June 2016 - Vision
Talking Stick - May/June 2016 - 9
Talking Stick - May/June 2016 - Just In
Talking Stick - May/June 2016 - 11
Talking Stick - May/June 2016 - 12
Talking Stick - May/June 2016 - BI1
Talking Stick - May/June 2016 - BI2
Talking Stick - May/June 2016 - 13
Talking Stick - May/June 2016 - 14
Talking Stick - May/June 2016 - 15
Talking Stick - May/June 2016 - 16
Talking Stick - May/June 2016 - 17
Talking Stick - May/June 2016 - Calendar
Talking Stick - May/June 2016 - 19
Talking Stick - May/June 2016 - Your ACUHO-I
Talking Stick - May/June 2016 - 21
Talking Stick - May/June 2016 - Transitions
Talking Stick - May/June 2016 - 23
Talking Stick - May/June 2016 - Facilities
Talking Stick - May/June 2016 - 25
Talking Stick - May/June 2016 - 26
Talking Stick - May/June 2016 - 27
Talking Stick - May/June 2016 - Special Focus - Learning by Listening
Talking Stick - May/June 2016 - 29
Talking Stick - May/June 2016 - 30
Talking Stick - May/June 2016 - 31
Talking Stick - May/June 2016 - Marketing and Communications
Talking Stick - May/June 2016 - 33
Talking Stick - May/June 2016 - 34
Talking Stick - May/June 2016 - 35
Talking Stick - May/June 2016 - Foundational
Talking Stick - May/June 2016 - 37
Talking Stick - May/June 2016 - 38
Talking Stick - May/June 2016 - 39
Talking Stick - May/June 2016 - Power On
Talking Stick - May/June 2016 - 41
Talking Stick - May/June 2016 - 42
Talking Stick - May/June 2016 - 43
Talking Stick - May/June 2016 - 44
Talking Stick - May/June 2016 - 45
Talking Stick - May/June 2016 - 46
Talking Stick - May/June 2016 - 47
Talking Stick - May/June 2016 - 48
Talking Stick - May/June 2016 - 49
Talking Stick - May/June 2016 - Dishing Up Community
Talking Stick - May/June 2016 - 51
Talking Stick - May/June 2016 - 52
Talking Stick - May/June 2016 - 53
Talking Stick - May/June 2016 - 54
Talking Stick - May/June 2016 - 55
Talking Stick - May/June 2016 - 56
Talking Stick - May/June 2016 - 57
Talking Stick - May/June 2016 - 58
Talking Stick - May/June 2016 - 59
Talking Stick - May/June 2016 - Conversations
Talking Stick - May/June 2016 - 61
Talking Stick - May/June 2016 - 62
Talking Stick - May/June 2016 - 63
Talking Stick - May/June 2016 - First Takes
Talking Stick - May/June 2016 - Around Student Affairs
Talking Stick - May/June 2016 - 66
Talking Stick - May/June 2016 - 67
Talking Stick - May/June 2016 - 68
Talking Stick - May/June 2016 - 69
Talking Stick - May/June 2016 - New Members
Talking Stick - May/June 2016 - 71
Talking Stick - May/June 2016 - Snapshot
Talking Stick - May/June 2016 - Cover3
Talking Stick - May/June 2016 - Cover4
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