GENDER-INCLUSIVE HOUSING Handout (Printed) icons How DID they do that? LIKE MOST EVERYONE ELSE in a campus housing organization, marketing staff must be particular about how they utilize their time and assets while still performing at a high level in a competitive marketplace. For many of them, that means deciding what work is best done in-house and what would be better served by outsourcing all or part of the process. It's a decision with pros and cons on both sides of the equation, and the entries in the 2018 ACUHO-I Marketing "My Year Goals" 8"x8" Cards Awards show success with both strategies. by James A. Baumann NOVEMBER + DECEMBER 2018 37