Pharmaceutical Executive Europe - September 2006 - (Page 2)
RUNNING HEAD Contents European Overview Growth Strategies Pharma Defence
Strategies Competition Time Survival of the Fittest Fighting Fire with
Fire Sarah Houlton Paul Mendelsohn Amanda Zuniga Big Pharma is now more
vulnerable than Strategies such as vertical integration As the lines
between the two rivals ever to competition from the generics and
geographical expansion must be begin to blur, branded pharma should
industry, whose success is set to soar adopted by mid-size companies if
they consider a number of options for further as governments across Europe
are to survive in an increasingly competing or collaborating slash
healthcare budgets. aggressive generics market place. with the generic
medicines industry. page 5 page 10 page 13 Biogenerics Branding and
Marketing Branding and Marketing The Evolution of Biosimilars What's in a
Name? A New World Order Conrad Savoy R. John Fidelino Christopher Hudd
Despite being beset with legal hurdles, The process of selecting a generic
name Generics companies are achieving great this sector of the generics
industry has has to account for points of chemical success by adopting a
new approach to been blossoming, and its progress similarity and
difference, as well as focus selling, and branded pharma reps could in
Europe is set to continue as on communicating important benefit from
changing their mindsets biotechnology makes further advances. information
about the drug. accordingly. page 17 page 20 page 22 2 SEPTEMBER 2006
GENERICS
Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - September 2006
Contents
European Overview: Competition Time
Growth Strategies: Survival of the Fittest
Pharma Defence Strategies: Fighting Fire with Fire
Biogenerics: The Evolution of Biosimilars
Branding and Marketing: What's in a Name?
Branding and Marketing: A New World Order
Legal: Balancing Acts
Q&A: Champion of Industry
Q&A: Courting Consolidation
Market Outlook: Top Five Trends
Pharmaceutical Executive Europe - September 2006
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