Pharmaceutical Executive Europe - September 2006 - (Page 2)

RUNNING HEAD Contents European Overview Growth Strategies Pharma Defence Strategies Competition Time Survival of the Fittest Fighting Fire with Fire Sarah Houlton Paul Mendelsohn Amanda Zuniga Big Pharma is now more vulnerable than Strategies such as vertical integration As the lines between the two rivals ever to competition from the generics and geographical expansion must be begin to blur, branded pharma should industry, whose success is set to soar adopted by mid-size companies if they consider a number of options for further as governments across Europe are to survive in an increasingly competing or collaborating slash healthcare budgets. aggressive generics market place. with the generic medicines industry. page 5 page 10 page 13 Biogenerics Branding and Marketing Branding and Marketing The Evolution of Biosimilars What's in a Name? A New World Order Conrad Savoy R. John Fidelino Christopher Hudd Despite being beset with legal hurdles, The process of selecting a generic name Generics companies are achieving great this sector of the generics industry has has to account for points of chemical success by adopting a new approach to been blossoming, and its progress similarity and difference, as well as focus selling, and branded pharma reps could in Europe is set to continue as on communicating important benefit from changing their mindsets biotechnology makes further advances. information about the drug. accordingly. page 17 page 20 page 22 2 SEPTEMBER 2006 GENERICS

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - September 2006

Contents
European Overview: Competition Time
Growth Strategies: Survival of the Fittest
Pharma Defence Strategies: Fighting Fire with Fire
Biogenerics: The Evolution of Biosimilars
Branding and Marketing: What's in a Name?
Branding and Marketing: A New World Order
Legal: Balancing Acts
Q&A: Champion of Industry
Q&A: Courting Consolidation
Market Outlook: Top Five Trends

Pharmaceutical Executive Europe - September 2006

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