Pharmaceutical Executive Europe - April 2007 - (Page 16)

Career Connections Everyone ‘networks’ in some form or another, although many people do so in an unstructured way. Michael Beale provides some simple tips on structuring your network for maximum effect. What is networking? One definition of a good networker is someone who can ring up a number of people well after midnight and ask to borrow £50000 and still get a repeatable response Networking is generally considered to be an activity enabling you to build up a network of contacts to help you in both your personal and business life. In return, you are prepared to help your network when you can. Unfortunately, people tend to discover the weakness of their network when they need it most — for example, in the middle of a job crisis. The best time to build and maintain a network is when you least need it. This article gives you some simple tips on building your network. opportunities to network and an increased responsibility to create our own ways of finding them. One of the most effective ways of learning is to talk to someone who is already doing what we want to do. A wider diversified network gives us access to more people who are prepared to share their skills and experience. Calling people cold in sales and marketing is getting harder. It’s much easier if you have a warm contact in your target organization who can brief you on the current issues and the right people to talk to. Many good networkers argue that their networks greatly increase their confidence and security, which in turn can actually improve health. Inner, middle and outer networks Why is networking important? There are many reasons for networking. These include ● helping you to get a new job ● providing learning and development opportunities ● providing direct sales and marketing opportunities ● increasing your influence ● building a personal brand ● improving your health. The breakdown of existing social structures, the reduction of the number of full-time jobs and the move to a more ‘wired world’ means that there are both more 16 The best networkers tend to classify their networks into three areas: inner, middle and outer. An inner network is normally a small group of people — often less than 15 — a networker would trust with personal issues and objectives and to whom he would talk on at least a weekly, if not daily, basis. An outer network often consists of several hundred quality people a networker knows would be happy to speak to him and whose details he has on file or can access through an ‘electronic’ networking system. APRIL 2007 PROFESSIONAL DEVELOPMENT

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - April 2007

From the Editor
The Cycle of Success
Survival Tactics
Career Connections
Bringing Out the Best
Learning the Fast Way
Business Class
Simulation Training

Pharmaceutical Executive Europe - April 2007