Pharmaceutical Executive Europe - April 2008 - (Page 12)

12 Calendar April 2008 Pharmaceutical Executive Europe Optimising Pharmaceutical Patent Lifecycles 29–30 APRIL • Thistle Victoria Hotel, London Squeezing the maximum possible revenue from your patent portfolio through strategic patent life cycle management is critical for the protection of your revenue streams and the survival of any innovative pharma company. Pharma IQ’s two-day course is designed for every patent professional striving to maintain and extend their competitive edge, at both innovator and generic companies. Tel. +44 207 368 9300 Email Web Medicaid Rebates 7–9 MAY • Walt Disney World Swan Hotel, Lake Buena Vista, FL (US) The 10th Medicaid Rebates Conference provides extensive coverage on the latest issues related to AMP and Best Price calculations, CMS reporting, State Medicaid reform and the impact of the Deficit Reduction Act. Contact Center for Business Intelligence Web Mel Stuart/Getty Images eMarketing Summit 15–16 MAY • Marriott Hotel, Zurich Join eyeforpharma’s 2008 summit and get fresh perspectives on how to revitalise your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix. Key points to be addressed include segmentation, Web 2.0 and new media, multi-channel marketing, search engine marketing and marketing mix. Web onlinemarketing2008/ Contact Global Healthcare Investing Conference 29 APRIL–1 MAY • Intercontinental Hotel, Cleveland, OH (US) This second annual conference from IBF and BioEnterprise covers topics including tapping global capital, opportunities in emerging geographies, global distribution strategies, bringing companies into the US and “Is it the right time to be in Asia?” Tel. +1 516 765-9005 Web Purestock/Getty Images Jeremy Woodhouse/Getty Images Davis McCardle/Getty Images

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - April 2008

Pharmaceutical Executive Europe - April 2008
From the Editor
News and Analysis
Brussels Report
Designing Tomorrow's Supply Chain
Look After Your eHealth
Why CIOs Need the X Factor
Doing It Right
Online and On-Message
Reward: Better Business
The Only True Advertising 'Reward'

Pharmaceutical Executive Europe - April 2008