Pharmaceutical Executive Europe - April 2008 - (Page 3)
Pharmaceutical Executive Europe April 2008 Contents 3 Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Supply Chain Designing Tomorrow’s Supply Chain Rebecca Drinkwater and R. S. Kumar Optimising the supply chain for an increasingly ‘globally agile’ pharma industry. page 14 Technology: Supply Chain Look After Your eHealth Kim Loughead eHealth is the key to a safer and more efficient supply chain. page 16 Technology: CIO Focus Why CIOs Need the X Factor George Laszlo Is your CIO a central figure in the development of corporate strategy. If not, why not? page 18 Cover image: Ryan McVay/Getty Images Technology: CIO Focus Doing IT Right George Laszlo Overcoming the key challenges faced by pharma CIOs. page 22 Technology: Publication Planning Online and On-Message Matthew McKay Does your publication planning strategy really exploit the opportunities offered by Web 2.0? page 26 Sales: Incentive Compensation Reward: Better Business Steffen Maennche A thorough review of your sales compensation schemes can lead to better business. page 29 Regulars From the Editor Get with the Program News and Analysis Brussels Report Calendar 4 6 8 12 Last Word The Only True Advertising ‘Award’ Trevor Acreman Advertising awards are all well and good, but ROI is the true measure of a successful campaign. page 34
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Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - April 2008