Pharmaceutical Executive Europe - May 2008 - (Page 3)
Pharmaceutical Executive Europe May 2008 Contents 3 Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Cover Image: Digital Zoo/Getty Images European Union Rising in the East Dr Ina Ruehl-Bagheri How will new EU Directives 2001/20/EC and 2005/28/EC affect clinical trials in CEE? page 12 Corporate Strategy Use Your Strategic Discretion Dr Brian Smith Strategic discretion is key to ensuring what gets done correlates with what was decided. page 14 Technology A Blueprint for Success Jason Burke The importance of architecture in designing your electronic business processes. page 16 Sales and Marketing Market Access and the Patient Stuart Cooper ‘Market access’ has come of age, but what exactly is it and how do we use it? page 18 Sales and Marketing Activating Effective Product Differentiation Carlyle Ware et al. How ‘activation of evidence’ can revolutionise your approach to product differentiation page 22 Sales and Marketing What Doctors Want Andrew Brana As we move towards a service industry, it’s time to ask doctors what they want from pharma. page 25 Regulars From the Editor Help the aged News and Analysis Calendar 4 6 8 Sales and Marketing IC Success in Four Steps David Ziedman Best practice in the design of incentive compensation (IC) plans. page 28
http://www.pharmexeceurope.com
Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - May 2008