Pharmaceutical Executive Europe - June 2008 - (Page 3)
Pharmaceutical Executive Europe June 2008 Contents 3 Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Brussels Report Tell Us Something We Didn’t Know Reflector The EC’s new consultation report on DTC advertising is, unsurprisingly, surprise-free. page 9 BioFutures Friends, Acquaintances and Strangers Gerhard Symons Who really is best to partner with in the pursuit of business success? page 10 IT Matters The High Cost of Swimming Upstream George Laszlo Why we should be careful not to upset the ‘flow’ of our electronic business processes. page 12 Strategy Fundamentals Hidden in Books Dr. Brian D. Smith It’s easy to shun theories if they’re not understood correctly. But you may lose out if you do. page 13 Corporate Strategy New Dimensions for New Business Models Martin Oelschlegel et al. Examples from the cardiovascular and diabetes markets. page 14 Special Report Making the Leap David Wallder Understanding ‘academic entrepreneurship’ is vital to make the journey from scientist to CEO. page 18 Regulars From the Editor Three Wise Men News and Analysis Calendar 4 6 8 25 Sales Force Incentives The Goal: Setting Goals Frank Wartenburg IMS Health explores best practice in goal setting for the sales force. page 22 Last Word Cover Image: Purestock/Getty Images
http://www.pharmexeceurope.com
Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - June 2008