Pharmaceutical Executive Europe - July 2008 - (Page 3)
Pharmaceutical Executive Europe July 2008 Contents 3 Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Brussels Report The Long Shadow of January Reflector What will be the outcome of the January dawn raids on industry? A new EFPIA report speculates. page 10 BioFutures Biotech in the War Zone Gerhard Symons UK biotechnology is turning to wargaming to address the challenges facing the industry. page 12 Strategy Fundamentals Just Do It Dr Brian D. Smith Are companies putting too much faith in the power of ‘buy-in’? page 14 Patient Focus Patient Power! Bob Douglas A recent international study of patient attitudes to healthcare shows that times are changing fast. page 16 Patient Focus Keep Talking Nick Hicks How to put the EFPIA’s latest guidelines for working with patient groups into practice. page 18 Patient Focus Partnering with the Patient Stuart Cooper How working effectively with patient advocacy groups can facilitate smoother market access. page 21 Regulars From the Editor Pursuing the Patient Perspective News and Analysis Calendar 4 6 8 Last Word Vivre la Differentiation Stephen Archer A policy of differentiation is key to changing your company’s cultural model. page 24
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Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - July 2008