Pharmaceutical Executive Europe - September 2008 - (Page 18)
Into the Lake Per Kogut, CEO of NNIT, tells Pharm Exec Europe’s Julian Upton why he believe it’s time for his company to take the plunge into the choppier waters of the global pharma market. U ntil quite recently, IT consultancy and service provider NNIT’s advertising centred around an image of a vast, beautiful lake, a striking campaign that suggested a company that could help run your operations calmly and smoothly, without hiccups or disruptions spoiling the tranquil equilibrium. Now, they’ve moved to presenting evocative photo portraits of the firm’s (rather good looking) staff, a similarly effective campaign that brings the human spirit to the forefront of the otherwise rather staid world of pharma software solutions. However, speaking to Per Kogut, who’s been heading NNIT since the departure of its long-term CEO Torben Skriver Frandsen in January 2007, my mind was drawn back to that lake of old: Kogut has a habit of using the ‘small pond/big pond’ metaphor to indicate where NNIT is going, and his role in guiding it there. It’s a suitable analogy. The company, which grew out of pharma giant Novo Nordisk in 1994 and was, by 2007, generating a turnover of DKK 1165 million, has become very familiar with being the proverbial big fish in a small pond; the small pond, of course, being the Danish market. Now, with Kogut in charge, the focus is on becoming further established on a global scale, and taking on competitors that might reasonably be referred to as much bigger fish. Kogut joined the company when it was already coasting on nearly 13 years of growing success, from the domestic achievements under its original name, Novo Nordisk IT, to its more recent international forays (offices in Switzerland, Czech Republic and now China) as NNIT. His predecessor Torben Skriver Frandsen had overseen all these moves, having been at the helm since the company’s inception in 1994. Kogut, 22 Regulatory Affairs Will the FDA/EMEA joint inspection programme work? 25 Last Words The month’s key events from the industry’s mouth. 4 News A round-up of the last four weeks in pharma. 7 Calendar Upcoming conferences and exhibitions.
Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - September 2008
Pharmaceutical Executive Europe 9/08
Contents
From the Editor
News and Analysis
Calendar
The Battle for Bio
The Value of VRIO
Russian Pharma 2015
Pharma’s New Winners and Losers
Into the Lake
Joining the Parallel Lines
Last Words
Pharmaceutical Executive Europe - September 2008
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