Pharmaceutical Executive Europe - October 2007 - (Page 2)

CONTENTS RUNNING HEAD The Brand Exchange Rebecca Robins Have advances in communication obscured our ability to communicate? page 4 Focused and Flexible Phil Sheldon Using PR and medical education resources to maximise brand marketing. page 6 Making A Global Vision Work Ben Davies Avoiding blandness in your “think global, act local” approach. page 8 Leading the Way Neil Kendle The road to long-term relationships with KOLs. page 10 The Online Consumer Catherine Devaney The influence of online consumers cannot be underestimated. page 12 Wired to the Future Samantha Proctor How newswires can provide a solution to your marketing challenges. page 14 Co-ordinate Your Communications Elizabeth Wager Formulating a clear publication strategy. page 15 In the Public Interest Brian Ager The EFPIA Director General calls for reform in EU patent legislation. page 17 Seek First to Understand Brian D. Smith and Abigail W. Jones Understanding how to market in China and India. page 19 2 OCTOBER 2007 PHARMACEUTICAL EXECUTIVE EUROPE

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - October 2007

The Brand Exchange
Focused and Flexible
Making A Global Vision Work
Leading the Way
The OnlineConsumer
Wired to the Future
Co-ordinate Your Communications
In the Public Interest
Seek First to Understand

Pharmaceutical Executive Europe - October 2007