The Column - June 2007 - (Page 10)

Zosimus The Column www.thecolumn.eu.com June 2007 Time for Scientists to have an Image Makeover? At a recent gathering of my academic peers I began to wonder if the image we portray to the outside world is actually a barrier to enticing youngsters to our field. Walking amongst scientists wearing badly fitting suits, less than sparkling shirts, ties that had seen better days, some even sporting a few gravy stains, I asked myself if I, in this day and age, would be attracted to our industry? After looking around the only answer I found was a big “NO”. So, as we now live in an image-led society, is there more than just a lack of funding leading to dwindling applications from young scientists? Many products in the “image” industry have been researched and developed by many of the people I was chatting to at the conference. So why don’t we use the products we spend our lives developing? Deodorants, shampoos to make our hair shine, tanning lotions, perfumes, breath fresheners, tooth whiteners and shaving creams seem to have passed us by. Are we spending too much time developing these products to take advantage of our own science? And why are we so stuck on grey or polyester when we have these fantastic fibres in all the colours of the rainbow for modern clothing? We badly need new blood in our industry, we need to inspire youngsters to follow us into the world of science, so perhaps it’s time to shake up our image, show them a career in science is indeed for the trendy and can actually be fun. So I say shake the moths out of your wallet, buy yourself a few designer shirts and better fitting trousers, new shoes, have less facial hair (especially from the nose and ears), visit the hairdresser more often, throw away those old specs and buy a designer pair or use contacts. Shave off your beards, rub in some self-tanning lotion, put your Jesus sandals and grey socks into the recycling bin and, if you’re really feeling adventurous, dye your hair and get a tattoo! According to Mrs Zosimus, we should also stop talking science all the time. Apparently there are more topics to talk about over dinner than what goes on inside the walls of our laboratories. And, according to Mrs Zosimus, food, wine, art, music, sport and politics are all apparently fascinating subjects to people in the outside world — I’m not entirely sure she’s right but I’m not going to disagree! So with our fake tans, gleaming white teeth, clean-shaven faces, trendy new clothes, smelling gorgeous and equipped with a new knowledge of art, music and sport, we must go forth and show the world that science is great to be part of. And, just maybe, we’ll have even more fun! 10 Author: Zosimus E-mail: zosimus@thecolumn.eu.com http://www.thecolumn.eu.com

Table of Contents for the Digital Edition of The Column - June 2007

Contents
News
Time for Scientists to Have an Image Makeover?
Market Trends & Analysis
Advances to High Performance Countercurrent Chromatography
Identifying and Characterizing Polymers Using Pyrolysis GC–MS
Q&A
Shaping the Future: Part 2

The Column - June 2007

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