American Oil and Gas Reporter - November 2022 - 43

SpecialReport: Smart IT And ESG
Production
Oil
290.12 bbl
per day
↑ 9.23 bbl
Historical
Production
Oil, bbl
Water, bbl
Gas, MMcf
Tubing Pressure, psi
Frequency, Hz
Water
620.66 bbl
per day
↓ 0.66 bbl
Gas
422.77 MMcf
per day
↑ 6.59 MMcf
Jan 2022
Mar 2022
May 2022
date
Jul 2022
Sep 2022
Dynamic routing uses data to optimize lease operator daily routes, rather than having operators run the same routes and visit each well.
Field sensors collect data and send it to Laredo's digital platform to quickly identify critical events and route lease operators in response.
The system's data telemetry capabilities also automate data entry, eliminating time-consuming and mistake prone manual entry.
The members of our leadership team understand that the presence
of the certification stamp on a dashboard or report indicates
that they can trust the data. The certification indicates that a
data owner has taken accountability for the accuracy, comprehensibility
and governance of the data.
The Data Excellence Program ties back into revenue generation.
Consistent, trusted data across the organization is the fuel that
drives the algorithms behind our digital solutions: dynamic
routing, ESP optimization and others.
Robust data also has created a new revenue stream for
Laredo. In 2021, we were able to monetize our data assets for
$90,000 in a data trade. As part of an ongoing data monetization
strategy, in 2022 we plan to use AWS Marketplace to list some
of these assets, including compressor telemetry data, ESP
telemetry data and gas lift telemetry data.
As we continue with our acquisition strategy, our digital
platform means we can integrate new assets quickly and easily.
Companies have their own supervisory control and data acquisition
(SCADA) platforms to gather data and control their industrial
processes. Through asset acquisition, Laredo has inherited four
different SCADA platforms, but our data architecture enables
us to absorb disparate data into our data lake for immediate use.
Our long-term plan is to create one consistent platform and
align our company culture with our data strategy. We remain
committed to putting policies in place to ensure that our data
remains reliable, consistent and easily accessible throughout
the organization, working toward a " zero defect " policy for
data collection and management.
Ultimately, Laredo plans to use advanced analytics and data
science as strategic tools to advance and integrate our digital
transformation with ESG initiatives to generate profit and shareholder
value.
❒
Brandon Brown is vice president and chief information officer for Laredo Petroleum,
BRANDON
BROWN
which holds more than 140,000 gross acres in the Midland Basin, with stacked horizontal
oil drilling activity focused on the Wolfcamp and Cline formations, with secondary targets
in the Spraberry, Canyon, Strawn and ABW intervals. Brown is responsible for the company's
technology strategy, infrastructure, delivery and information security, and partners
with other business areas to advance Laredo's digital transformation. He has more than
26 years of IT experience in the energy and telecom sectors. Prior to joining Laredo,
Brown served in various IT leadership roles with Chesapeake Energy, Williams and Wiltel.
He holds a bachelor's from Northeastern State University.
NOVEMBER 2022 43

American Oil and Gas Reporter - November 2022

Table of Contents for the Digital Edition of American Oil and Gas Reporter - November 2022

Contents
American Oil and Gas Reporter - November 2022 - Intro
American Oil and Gas Reporter - November 2022 - Cover1
American Oil and Gas Reporter - November 2022 - Cover2
American Oil and Gas Reporter - November 2022 - Contents
American Oil and Gas Reporter - November 2022 - 4
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American Oil and Gas Reporter - November 2022 - Cover3
American Oil and Gas Reporter - November 2022 - Cover4
https://www.nxtbook.com/nxtbooks/aogr/202403
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