American Oil and Gas Reporter - July 2023 - 40
Industry Perspectives:
PBIOS Oil Show Innovations To Please
By Larry S. Richards
Early in my 35-year career, most of
the leading innovations in our industry
occurred in the offshore or international
arena. I spent my first decade chasing
large equipment contracts in the United
Kingdom and Norwegian sectors of the
North Sea, deepwater projects in the
Gulf of Mexico and Brazil, and various
national oil companies with large budgets
and even larger engineering teams.
The good Lord chose to put oil under
some of the ugliest, most inhospitable
places around the globe, and I have
been in the field in almost every oil
producing nation it is legal for a U.S.
citizen to travel, and every producing
state except Alaska. I am a student of
history, and I love to see how different
teams and cultures approach the intense
problem solving and technical challenges
so critical to our industry.
That is one of the key reasons I
love West Texas. In the past two
decades, the tides have shifted, and
we have seen most of the leading innovations
that have changed our industry
originate in the onshore oil
fields of the Permian Basin. My 25
years in this region suggest that has
not happened by accident.
My friends and family were not surprised
when I moved my family from
Houston to Midland in 1997. After all,
most oil company personnel have to
" do their stint " in West Texas, and I
was making the move to run a small
company that Continental Emsco had
acquired at my recommendation. But
most are surprised I chose to spend the
next 25 years in Midland.
For people who love innovation,
technology and competition, the reason
is clear. In most parts of the U.S. oil
industry, and even more so internationally,
change happens slowly. Oil company
personnel are extremely reluctant
to try new things, much less new techniques
or equipment. In many larger
companies, one major failure can be a
career-ending decision.
I have found the exact opposite to
be true in the Permian Basin. Careers
and companies are made by taking
chances, trying new ideas, failing and
continuing to try again until you hit
pay dirt. Over the past 20 years, most
of the top selling products at my Permian-based
businesses literally did not
exist as an option for that application
two years before. We would launch
three or four research and development
projects each year. The majority failed,
but the ones that succeeded often became
our top-selling technologies the following
year.
What was amazing was the willingness
of oil and gas companies to
allow us to work with them to try new
technologies at their locations. While
part of that trust was earned, another
part was rooted in the region's culture.
The constant level of customer communication
and collaboration, risk taking
and innovation made our company
and products better, and helped the
industry with better solutions. Similar
cultures may exist in other parts of
the world, but that has not always
been my experience.
This Caterpillar 3512E dynamic gas blending engine mixes natural gas with diesel,
allowing hydraulic fracturing fleets to get the job done with lower fuel costs and emissions.
It is one of many products distributed by Warren Cat to help companies in Texas and
Oklahoma operate more efficiently.
40 THE AMERICAN OIL & GAS REPORTER
The Permian's Power
The Permian region couples a raw
entrepreneurial spirit with a uniquely intense
work ethic, focusing companies
on results rather than the process of
achieving them. While safety is paramount,
everything else is subject to experimentation.
Real, hands-on problem
solving is required every morning and
afternoon. The field conditions are brutal,
with temperatures ranging from -16 degrees
F in winter to 116 degrees F in the
summer. The distances are long; reaching
many locations takes two or three hours
of windshield time, half of which may
be on a caliche ranch road.
American Oil and Gas Reporter - July 2023
Table of Contents for the Digital Edition of American Oil and Gas Reporter - July 2023
Contents
American Oil and Gas Reporter - July 2023 - Intro
American Oil and Gas Reporter - July 2023 - Cover1
American Oil and Gas Reporter - July 2023 - Cover2
American Oil and Gas Reporter - July 2023 - Contents
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American Oil and Gas Reporter - July 2023 - Cover3
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