Flight Training - February 2014 - 38

'SEMINARS LIKE
NOBODY ELSE'
"We do safety seminars like nobody else in the
country," Dan Dyer says. "Last year, in the
San Jose FSDO area, we did 50 safety seminars
in the course of the year, out of a total of 58.
We just dominate in that."
In November 2013, SCFC's calendar looked
like this:
* Private pilot ground school
* Transition to tailwheel training
* Introduction to iPads in the cockpit
*
*
*
*
*
*
*
*
*
*
*
*
*
*

Monthly barbecue
Fly-out group lunch
Student and new pilot support group
Sound like a pro on the radio
Three-day fly-out to Disneyland
CFI roundtable
Noise abatement procedures
Cirrus SR20 aircraft systems workshop
Cirrus Perspective familiarization
Full moon fly-out
Flying with your kids
Tour of Oakland ARTCC
Tour of San Francisco International Tower
Dream trips and how to make them happen

schools, she estimates that she spends
about 95 percent of her time at SCFC.
"The big thing is the community of
flying [that] is one of the core values that
Dan has brought into aviation," Dyball
says. "Other flight schools might just be
rental centers or have some kind of social
events here and there, but Dan tries to
make aviation an opportunity for other
people to build on their skills and explore
the world."
THE MEMBER EXPERIENCE. Beyond the
friendly atmosphere at SCFC is a level
of customer service that Dyer and his
staff refine continuously. As an example,
line service workers coordinate maintenance, fuel, and reposition aircraft-as
well as keep them spotless for the next
person on the schedule-and shuttle
pilots to their airplanes in a golf cart
named Flighty.
38 /

FLIGHTTRAINING.AOPA.ORG

There's never a hard sell of products or
services-in fact, SCFC doesn't even have
a pilot shop because there's already one at
the main airport terminal.
Dyer says he is a fan of Disney and its
ability to manage the customer experience at its theme parks. He flew his staff
to Disneyland for two days of customer
service training. "We spent a lot of time
talking about what is good customer
service and what's not," he says, and they
brought back ideas that they could incorporate at SCFC.
MARKETING FOR THE LONG HAUL.

want things to be: professional, respectful,
but let's not forget how fun this is," Fiala
says.
SCFC had a marketing intern in 2013,
and Dyers says he'll look for another one
this year. He invests in things like branded
merchandise and aerial tour advertisements placed in hotel lobby kiosks.
"It took a long time before the first
referral came off those cards," Dyer says.
"We could have pulled the plug on it after
six months, but awareness building is a
long-term game and you just have to stick
it out." He equates marketing to mining
for gold: "It's nothing, nothing, nothing,
and then you hit a nugget. If we build the
brand and the culture, it will be easier for
people to find us, since it's hard for us to
find them."

Dyer believes in marketing and brand
awareness. He works with Terry Fiala, a
marketing and events manager, to ensure
that SCFC's website, advertising materials, and newsletter perpetuate the school's
image in a consistent fashion. "We see that Jill W. Tallman is technical editor of Flight Training
magazine.
as a way of communicating the way we


http://FLIGHTTRAINING.AOPA.ORG

Flight Training - February 2014

Table of Contents for the Digital Edition of Flight Training - February 2014

Flight Training - February 2014
Contents
Member Benefits
Right Seat
Letters
Fun on the Water
Success Story News
How It Works
After the Checkride
News Abeam the Numbers
Training Products
News Final Exam
Asi News
News
Flight Lesson
Accident Report
Around the Patch
Flying Carpet
Flight Training Excellence Awards
Awards Recipients
All for You
Dream Maker
Weather
Career Pilot
Instructor Report
CFI to CFI
Career Advisor
Accident Report
Advertiser Index
Debrief
Flight Training - February 2014 - Flight Training - February 2014
Flight Training - February 2014 - Cover2
Flight Training - February 2014 - Contents
Flight Training - February 2014 - 2
Flight Training - February 2014 - 3
Flight Training - February 2014 - Member Benefits
Flight Training - February 2014 - 5
Flight Training - February 2014 - Right Seat
Flight Training - February 2014 - 7
Flight Training - February 2014 - Letters
Flight Training - February 2014 - 9
Flight Training - February 2014 - Fun on the Water
Flight Training - February 2014 - 11
Flight Training - February 2014 - Success Story News
Flight Training - February 2014 - How It Works
Flight Training - February 2014 - After the Checkride
Flight Training - February 2014 - News Abeam the Numbers
Flight Training - February 2014 - Training Products
Flight Training - February 2014 - News Final Exam
Flight Training - February 2014 - Asi News
Flight Training - February 2014 - 19
Flight Training - February 2014 - News
Flight Training - February 2014 - 21
Flight Training - February 2014 - Flight Lesson
Flight Training - February 2014 - Accident Report
Flight Training - February 2014 - Around the Patch
Flight Training - February 2014 - 25
Flight Training - February 2014 - Flying Carpet
Flight Training - February 2014 - 27
Flight Training - February 2014 - 28
Flight Training - February 2014 - Flight Training Excellence Awards
Flight Training - February 2014 - 30
Flight Training - February 2014 - 31
Flight Training - February 2014 - Awards Recipients
Flight Training - February 2014 - 33
Flight Training - February 2014 - All for You
Flight Training - February 2014 - 35
Flight Training - February 2014 - 36
Flight Training - February 2014 - 37
Flight Training - February 2014 - 38
Flight Training - February 2014 - 39
Flight Training - February 2014 - Dream Maker
Flight Training - February 2014 - 41
Flight Training - February 2014 - 42
Flight Training - February 2014 - 43
Flight Training - February 2014 - Weather
Flight Training - February 2014 - 45
Flight Training - February 2014 - 46
Flight Training - February 2014 - Career Pilot
Flight Training - February 2014 - 48
Flight Training - February 2014 - Instructor Report
Flight Training - February 2014 - CFI to CFI
Flight Training - February 2014 - Career Advisor
Flight Training - February 2014 - Accident Report
Flight Training - February 2014 - 53
Flight Training - February 2014 - 54
Flight Training - February 2014 - 55
Flight Training - February 2014 - Debrief
Flight Training - February 2014 - Cover3
Flight Training - February 2014 - Cover4
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