@kenmoreair Kenmore Air Most major aviation companies are on Instagram, each with a varying level of success. One of the best pages is Kenmore Air, the floatplane operator from Seattle. It may be an unfair advantage, but Kenmore has taken a site that's meant to appeal to customers and has turned it in to a place for floatplane lovers. While Kenmore will announce sales and do other direct promotion on Instagram, the company's primary objective is to simply, "embody who we are as a company," according to Mikaela Cowles, a marketing professional who runs the page. She also likes to feature employees, such as Jenn McBeth, a maintenance technician (right). www.aopa.org/pilot AOPA PILOT | 77http://www.aopa.org/pilot