APMA News - April 2013 - (Page 44)
Inside APMA’s Social Media
Beating the Bunion Blues with a New Social Media Tool
APMA has been using social media to share important news
and information with members and the public for several years.
Last year, APMA began work on a Pinterest account, and this
month, we are launching the account to the public as part of
our spring “Beat Bunion Blues” campaign. With more
than 20 million users, Pinterest is one of the
newest and fastest-growing social media platforms available, and APMA is excited to
continue sharing information about foot
health with our Pinterest audience.
What is Pinterest?
Pinterest is a pinboard-style photosharing website that allows users to create and manage collections, including interests and hobbies. Pinterest is similar to
other image-bookmarking networks in that it allows users to save images from websites and organize
them onto virtual pinboards. Once an image has been
“pinned” onto a board, anyone can view it, and clicking on the
image redirects to the image’s original website.
Pinterest is similar to other
image-bookmarking networks in
that it allows users to save images
from websites and organize them
onto virtual pinboards. Once an
image has been “pinned” onto a
board, anyone can view it, and
clicking on the image redirects
to the image’s original website.
44 APMA News April 2013
One of the reasons APMA decided to use Pinterest is its
user demographics. Seventy-nine percent of Pinterest users are women ages 25–44. This demographic interests APMA and its Public Education and
Information Committee because this year’s
Foot Health Awareness Campaign, “Beat
Bunion Blues,” focuses on bunions—a
common foot ailment found in women
in this age group. Research also has
found that women in this age range
usually act as the health-care decision
makers in their families.
APMA’s Pinterest account can publish “pins” not just from www.apma.org
but also from other health-care organizations,
allowing APMA to interact and exchange information with members, medical professionals, and the
public. APMA’s Public Relations team plans to keep pin content lighthearted and easy to understand, while providing vital
health information about bunions.
APMA already is using an important Pinterest strategy:
following other users and repinning their content. We currently follow several other medical associations, such as the
American Medical Association, as well as brands that have
received the APMA Seal of Approval or Seal of Acceptance,
such as Dansko and Stride Rite.
We encourage you to find APMA on Pinterest and watch
what we’re doing! As with any other social media platform,
content on Pinterest must be relevant to its intended audience. APMA is committed to monitoring our Pinterest account and implementing regular updates. Because we will
continue to use Pinterest after our spring campaign is over,
the majority of APMA’s pinboards are not bunion-related. The
pinboards include news stories, Today’s Podiatrist information, videos from APMA’s YouTube channel, and foot health
information found on our followers’ Pinterest accounts.
We look forward to interacting with members and the
public on Pinterest. We hope this venture into the world of
pinboards proves successful as we continue to promote podiatric medicine, as well as inform the public about general
foot health. Visit www.pinterest.com/theapma to see our
For more information about Pinterest or social media,
contact Anna Erickson at email@example.com.
Social media icons ©istockphoto.com/Logorilla
While other social media outlets such as Facebook and
Twitter are predominantly text-based, Pinterest is more imagebased. Pinterest is meant to be visually stimulating while providing users with information about the images it contains. Users have the option to leave brief comments and descriptions of
their “pins,” but this content is usually short and to-the-point.
Originally, users had to be invited by another user to create a Pinterest account, which contributed to the website’s
exclusivity and initial interest. Now that anyone can create an
account at any time, membership has boomed. Pinterest is
the third most popular social media network, behind Twitter
and Facebook, in the United States.
APMA’s Pinterest Strategy
Table of Contents for the Digital Edition of APMA News - April 2013
APMA News - April 2013
Beat Bunion Blues: APMA’s Spring PR Campaign
Matthew G. Garoufalis, DPM: Presidential Inaugural Speech to the APMA House of Delegates
Nuts and Bolts of the House of Delegates and Resoultions Outcomes
State Advocacy in Focus: Building Relationships
Medicare Advantage: Answering Questions about Coverage
2012 Podiatric Practice Survey: Corporation Type
Podiatric Medical Assistants’ Program at The National Promotes Team Learning
Annual Scientifi c Meeting Registration Forms
Annual Scientifi c Meeting Sponsors
Team APMA 5K Run/Walk
Seeking Award Nominations
Federal Advocacy Forum
APMAPAC Chair Report
Inside APMA’s Social Media
On the Road with APMA
Small Business 101
Worthy of Note
Classifi ed Advertising
Dates to Remember
APMA News - April 2013