APMA News - April 2013 - (Page 46)

Website Wisdom New Today’s Podiatrist Campaign Page on APMA.org APMA’s Today’s Podiatrist campaign helps communicate to the public the importance of podiatric medicine by promoting podiatrists as physicians, surgeons, and specialists. Now APMA is pleased to announce the launch of a new home for Today’s Podiatrist. When users visit www.todayspodiatrist. com, they will now be directed to a new page on APMA.org featuring specific campaign branding and messaging. As reported in the May 2012 issue of APMA News, APMA decided to integrate the campaign into the new APMA.org rather than maintain it on a separate website. The move will streamline the way patients and members find information about the profession and will provide more convenient access to resources. With the launch of the new page, the Today’s Podiatrist campaign is fully integrated with the great patient-education content already available on APMA.org. The Today’s Podiatrist page serves as another ideal entry point, in addition to the website’s Learn About Feet section, for the general public to learn about foot health and for fellow physicians to gain a Website FAQ better understanding of why podiatrists are the best-qualified foot and ankle specialists in the medical field today. The page features a variety of interactive elements: • Slideshow of Referrals: A section of rotating images spotlights the ways podiatrists can partner with other medical professionals to provide the best outcomes for patients. • “Where Does it Hurt?” Interactive Graphic: Patients can click different areas of a foot to identify foot and ankle issues. The user is then directed to more information on each condition. • Prepare for Your Appointment: This helpful checklist provides patients with steps to take before, during, and after their appointment with their podiatrist. • Did You Know: This area displays foot health facts and trivia. Each fact links to a page on APMA.org with more information. • Find a Podiatrist: A miniature version of the popular directory is included to allow users to search for a podiatrist directly from the campaign page. • Social Media: The page features content from APMA’s social media channels, including Twitter, Facebook, and YouTube, to encourage users to continue to connect with APMA. Does APMA provide content I can use on my practice website? APMA develops many online materials intended to educate the general public about foot health, which are available in the “Learn About Feet” section of APMA.org. APMA members can link to or use text from these pages, including the “Foot Health Information,” “Tips for Healthy Feet,” and “About Podiatrists” sections. When doing so, please be sure to credit APMA as the original source and provide a link to the content on APMA.org. Note: The above applies to linking and text only. Do not repost directly to your practice website any photographs and/or graphics found on APMA.org. APMA has purchased many of these materials for use on its website, and the content is copyrighted by other organizations. APMA cannot give you permission to use these materials, and you could find yourself in legal trouble with the copyright owner if you do. 46 APMA News April 2013 APMA hopes this new campaign page will go even further to help spread the messages of Today’s Podiatrist by elevating the perception of podiatric medicine, creating and solidifying relationships with medical allies, furthering Vision 2015, and unifying the profession. n Next Month: Learn more about the Media Room on APMA.org and how you can use it when working with your local media to promote your practice and the profession. Contact Andrea Lange at ahlange@apma.org. http://www.APMA.org http://www.todayspodiatrist.com http://www.APMA.org http://www.todayspodiatrist.com http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org

Table of Contents for the Digital Edition of APMA News - April 2013

APMA News - April 2013
President’s Message
Contents
Beat Bunion Blues: APMA’s Spring PR Campaign
Matthew G. Garoufalis, DPM: Presidential Inaugural Speech to the APMA House of Delegates
Nuts and Bolts of the House of Delegates and Resoultions Outcomes
State Advocacy in Focus: Building Relationships
Medicare Advantage: Answering Questions about Coverage
2012 Podiatric Practice Survey: Corporation Type
Podiatric Medical Assistants’ Program at The National Promotes Team Learning
Annual Scientifi c Meeting Registration Forms
Annual Scientifi c Meeting Sponsors
Team APMA 5K Run/Walk
Seeking Award Nominations
Reimbursement
Federal Advocacy Forum
APMAPAC Chair Report
IT Consultant
Inside APMA’s Social Media
Website Wisdom
On the Road with APMA
Small Business 101
CPME Update
In Short
Worthy of Note
Insurance Advisor
New Members
Death Notices
APMAPAC Update
Development Update
Classifi ed Advertising
Dates to Remember
Advertising Index
10 Questions
Your APMA

APMA News - April 2013

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