APMA News - July/August 2013 - (Page 22)

A The Man behind the Marketing: The New Face of Student Recruitment s most APMA members know, APMA The admissions page is a more static page feaplaced a significant strategic focus on turing links to admissions sites, FAQs, and othstudent recruitment and promotion of er relevant information for prospective stupodiatric medicine as a career over the last decade. dents. That focus yielded a slow but steady increase in the In addition to our Facebook pages, we launched number and caliber of students attracted to the proa Twitter account in December 2012. [Follow fession; there were 1,011 applicants in 2012, an AACPM at @PodMedColleges.] We tweet quickincrease of 14 percent from 2010. hit information on the admissions process as well In 2011, a survey of APMA members indicated as recruiting event information. most members believed that the responsibility for student recruitment should rest with the American AsAPMA News: Daniel Taubman sociation of Colleges of Podiatric Medicine (AACPM) What are you doing in addition to social media? and the nine individual schools and colleges of podiatric medicine. Taubman: APMA modified its strategic plan and hosted a summit with a variety We have an ambitious schedule of recruitment events, as of stakeholders in January 2012 to discuss new ideas for student rewell, to reach prospective students in person. The crown jewcruitment, as well as responsibility for attracting high-caliber stuel of this program is the AACPM FootFest. FootFest events dents to the profession. are free days at major podiatric medical clinical conferences, In July 2012, AACPM began to assume responsibility from designed to educate potential applicants about podiatric APMA for student recruitment activities. AACPM hired a new camedicine. Attendees get a gift bag with giveaways; attend a reer promotion coordinator, Daniel Taubman, to implement a panel discussion including a current DPM, a resident, and a multifaceted plan for career promotion and student recruitment. student; attend lectures at the conference; and enjoy a comIf the name sounds familiar, it’s not a coincidence. Taubman’s plimentary meal and a tour of the exhibit hall. In 2013, we’ve father is Ross Taubman, DPM, president and chief medical officer held a FootFest event at the SAM Meeting in Orlando, FL, of the Podiatry Insurance Company of America and a past presiand the Midwest Podiatry Conference in Chicago. We also dent of APMA. His mother, Betsy Herman, was at the helm of held an event at the Western Podiatric Medical Conference in APMA’s student recruitment efforts in her former position as marAnaheim, CA. keting and career development specialist at APMA. AACPM also plans to attend the Tour 4 Diversity in MediWith his podiatry pedigree, Taubman is enthusiastic about his cine, an event held every six months that encourages minornew role promoting the profession. APMA News caught up with ity students interested in health careers to apply to schools of him to find out more about AACPM’s plans and what he has acmedicine. The events take place at various historically black complished so far. colleges and universities around the country. AACPM participated in the September 2012 tour stop at Fisk University in *************** Nashville and the February 2013 stop at Texas A&M InternaAPMA News: tional in Laredo and Texas A&M Corpus Christi. We’re proud Tell us about your recruitment strategies. to announce that the tour has decided to include us in its fall Taubman: 2013 series of events, and we’re working on finding a DPM Social media is a big part of the way young people commuwho will actually ride the bus and participate in every stop. nicate, so it’s a big part of the way AACPM is reaching out to prospective students. We’ve built two Facebook pages: one for APMA News: recruitment at www.facebook.com/AACPM, and the other for APMA developed a very successful DPM Mentors Network duradmissions at www.facebook.com/AACPMAdmissions. The reing your mother’s tenure here. Will AACPM continue that network? cruitment page offers original content, including a monthly Taubman: blog about the everyday life of a podiatric medical school stuYes! AACPM is taking on the responsibility of arranging dent. There also are video segments highlighting members of DPM visits to colleges, both in the classroom and for various the podiatric medical community who are developing or propre-med organizations and clubs. AACPM will be responsible moting a new innovation in the field with the intention of for fielding requests and finding new locations, as well as fashowing off cutting-edge breakthroughs and exciting new adcilitating the distribution of materials to the students. Right vances. Our “Dean’s List” feature is an interview with a dean of now we are making the transition of this role from APMA to one of the colleges conducted by a student at his or her own AACPM; we expect to be able to relaunch the network in school. The recruitment page also features announcements, inmid-2013. We are always on the lookout for more mentors, formation about upcoming events, and posts reminding stuand I’m excited [about] our new mentors network website dents to visit pertinent websites. that’s in development. 22 APMA News July/August 2013 http://www.facebook.com/AACPM http://www.facebook.com/AACPMAdmissions

Table of Contents for the Digital Edition of APMA News - July/August 2013

APMA News - July/August 2013
President's Message
Contents
Destination Hawaii: The National in 2014
Arizona Study Finds Podiatry Saves Lives and Reduces Expenses
Committee Nominations Requested
US Naval Podiatrist Trains Afghan Orthopedists
The Man Behind the Marketing: The New Face of Student Recruitment
The Benefits of Working with Residents
Bylaws Propositions Due
Health Policy and Practice Committees Meet to Tackle Reimbursement Issues
Reimbursement
ICD-10: How to Code a Typical Infection
Federal Advocacy Forum
Cosponsors to the Helping Ensure Life- and Limb-Saving Access to Podiatric Physicians Act
APMAPAC Chair Report
Resolutions Submission Deadlines
Coverage Corner
IT Consultant
Inside APMA’s Social Media
Website Wisdom
On the Road with APMA
Small Business 101
CPME Update
Young Physicians’ Accomplishments
In Short
Worthy of Note
Affiliates Corner
List of Affiliated Organizations
New Members
Death Notices
APMAPAC Update
Development Update
Annual Scientifi c Meeting Sponsors
Classified Advertising
Dates to Remember
Advertising Index
10 Questions
Your APMA

APMA News - July/August 2013