APMA News - July/August 2017 - 27
Campaign Highlights
*
*
*
82,098 unique page views to date to
campaign website
69.9 million total readership for listicle
2,668 new Facebook fans
sioned a video with a local production company. This video tells
the story of a man who had vascular disease but was misdiagnosed by an ER physician as having an infection. He almost lost
his foot, but luckily, a podiatrist intervened and saved him from
amputation or worse. We used this video in our social media
posts and social media advertisements. This effort resulted in
2,668 new Facebook fans and almost 2,000 views of our video.
You can watch the video on our YouTube channel at www.youtube.com/user/TheAPMA. We encourage members to share it
with your followers or link to it from your practice website.
Digital Toolkit
The campaign poster.
Going Social
APMA has a strong social media presence year-round, but we
saw a marked rise in April. We added campaign-specific language to our social media posts and digital ad campaigns. We
also continued adding video content to our ads and commis-
Campaign materials are available year-round for APMA
members. We distribute a digital toolkit to each state component society and individual members. This year, we added
new content for members to use, including new memes to
share with social media followers.
n
For more information on APMA's public education
campaigns, contact Public Relations Specialist Nora
Younes at nryounes@apma.org.
APMA Committee Nominations Requested
Looking for a way to be more involved with APMA?
Submit your name for consideration to serve on an APMA committee.
APMA President-Elect Dennis R. Frisch, DPM, is requesting nominations for APMA board committee assignments. Assignments will become effective at the close of
the 2018 House of Delegates on March 19.
Requests for assignments should include a list of specific
committees and a list of general areas of interest and expertise.
If you are an incumbent on a committee and are interested
in continuing to serve, you do need to indicate your interest by sending a letter indicating preferences and current
curriculum vitae to:
Stephanie Simmons
Senior Executive Administrator
APMA, 9312 Old Georgetown Road
Bethesda, MD 20814
or srsimmons@apma.org
and
Dennis R. Frisch, DPM
APMA President-Elect
Boca Raton Podiatry
950 Glades Rd. #2A
Boca Raton, FL 33431
or drfrisch@apma.org
Information regarding the charge of each committee is
available on the APMA website (www.apma.org/committees);
hard copy available upon request. Questions should be directed to the senior executive administrator. The deadline
to submit nominations is September 1, 2017.
APMA News July/August 2017
27
http://www.youtube.com/user/TheAPMA
http://www.youtube.com/user/TheAPMA
http://www.apma.org/committees
Table of Contents for the Digital Edition of APMA News - July/August 2017
Contents
APMA News - July/August 2017 - Cover1
APMA News - July/August 2017 - Cover2
APMA News - July/August 2017 - 3
APMA News - July/August 2017 - 4
APMA News - July/August 2017 - 5
APMA News - July/August 2017 - 6
APMA News - July/August 2017 - 7
APMA News - July/August 2017 - Contents
APMA News - July/August 2017 - 9
APMA News - July/August 2017 - 10
APMA News - July/August 2017 - 11
APMA News - July/August 2017 - 12
APMA News - July/August 2017 - 13
APMA News - July/August 2017 - 14
APMA News - July/August 2017 - 15
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APMA News - July/August 2017 - 18
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APMA News - July/August 2017 - 20
APMA News - July/August 2017 - 21
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APMA News - July/August 2017 - 26
APMA News - July/August 2017 - 27
APMA News - July/August 2017 - 28
APMA News - July/August 2017 - 29
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APMA News - July/August 2017 - 49
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APMA News - July/August 2017 - Cover3
APMA News - July/August 2017 - Cover4
APMA News - July/August 2017 - S1
APMA News - July/August 2017 - S2
APMA News - July/August 2017 - S3
APMA News - July/August 2017 - S4
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