APMA News - July/August 2017 - 40

Coverage Corner
Submitted by PICA

The Most Expensive Piece of Paper You'll Ever Buy

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PICA understands the economic realities you face every
day. And given today's financial pressures, it's tempting to think
of nothing but price when considering medical professional

liability insurance. However, you should approach
this decision with the same diligence and care
that you deliver to your patients each day.
The need for discipline is, in many ways,
more urgent now than ever before. The urge to
cut corners with an unwise financial choice can
appear to make sense. But that's the short-term
thinking that gets some insurance providers and,
unwittingly, their insureds, in trouble.
Part of PICA's unwavering devotion to its Treated
Fairly® pledge is that PICA will maintain the discipline to do
what's right for you now and in the long term. PICA will always sell you a policy at the lowest responsible price but will
never risk your future by endangering the strength of the
company that helps protect you.
PICA was created for podiatric physicians by podiatric
physicians 37 years ago. PICA exists to protect you today and
many years from now. With podiatrists involved at several
levels of the organization, PICA understands you and your
needs. PICA is with you, every step of the way.
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This article is not intended to constitute legal advice or create an attorneyclient relationship, but is intended for general information only. An attorney
or other resource should be consulted regarding individual cases.

Contact PICA to learn more about medical professional
liability coverage specifically for podiatrists at www.pica
group.com or 800- 251-5727.

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PRODUCT OR SERVICE
You Would Like to
Share with Podiatrists?
Your best bet is to advertise with APMA News! APMA News is regularly read by more
podiatrists than any other publication in the profession. And more than half of our
12,000-plus readers report they have taken action based on an ad in APMA News.
For more information about advertising in the most widely read publication in podiatric medicine, contact Marshall Boomer with the YGS Group at marshall.boomer@
theygsgroup.com or call 800-501-9571.

40 APMA News July/August 2017

Original circular graphic by Shutterstock/hvostik.

Think about all the pieces of paper you've read
or handled in your professional career. What piece
of paper was the most expensive? Which piece of
paper was worth the least?
For podiatrists, the answer to both questions
is the same: a medical professional liability policy from an insurance provider that doesn't live up
to its promises.
Does your medical professional liability policy merely provide "settlement" coverage? It's all too common for insurance providers to sell policies based solely on a low price-a
price that doesn't allow an unfettered defense of your claim.
Make sure the insurance provider you choose is dedicated to
helping you protect your important identity as a podiatrist. Policies may look the same until you have a claim-when it's too
late to change.
It is important you seek full value in your medical professional liability policy. Doing so helps ensure that every dollar
you pay buys the assurance of:
an unfettered defense of your claim;
the delivery of effective risk management programs; and
the confidence that comes from knowing your insurance provider maintains the financial strength to be
there to fulfill those promises many years from now.

http://www.picagroup.com http://www.picagroup.com

Table of Contents for the Digital Edition of APMA News - July/August 2017