APMA News - January/February 2018 - 21

APMA created several graphics to help advertise the importance of involving a podiatrist for diabetes prevention and
management. In addition, we created a separate page on
APMA.org complete with studies demonstrating a podiatrist's

These data tell us that our material really resonated with
our target audience.

APMA takes suggestions
from our members very seriously.
We heard you, and we listened.
This year, as part of the campaign,
we wanted to enfranchise our
members to discuss the value of
podiatry with their colleagues.

APMA takes suggestions from our members very seriously.
We heard you, and we listened. This year, as part of the campaign, we wanted to enfranchise our members to discuss the
value of podiatry with their colleagues. Therefore, we made a
tip sheet with easy ways you can network with your colleagues
and talk about your value. We included this tip sheet in our
annual toolkit and posted it on our diabetes awareness page,
www.apma.org/diabetes. The entire digital toolkit remains
available year-round at www.apma.org/diabetes.
As always, let us know how you shared the campaign with
your community, and please continue to make use of the materials to educate other health-care providers!
n

value and information on a podiatrist's education and training. We are pleased to announce that our target audience,
primary-care physicians, responded very well to these efforts.
On Medscape, we reached more than two million primary-care physicians. We also had an extremely high click-through
rate of 0.26 percent, or 6.5 times the average. Advertising on the
ADA website reached more than one million primary-care physicians, with an average click-through rate of 0.08 percent.

Listening to Our Members

APMA gratefully acknowledges the support of Spenco Medical by
Implus, sponsor of the 2017 diabetes campaign.
For more information on APMA's public awareness
campaigns, contact Public Relations Specialist Nora
Younes at nryounes@apma.org.

Have a gripe?
A compliment? A response?
A question? Share it with us!

Did You Know

APMA News accepts letters to the
editor. If you have something to say
and would like your letter to be
considered for publication, contact
Peggy Tresky at pstresky@apma.org.

OUR DIABETES PUBLIC
EDUCATION MATERIALS ARE
AVAILABLE ALL YEAR?
Visit www.apma.org/DIABETES
for details.
APMA News January/February 2018

21


http://www.APMA.org http://www.apma.org/diabetes http://www.apma.org/diabetes http://www.apma.org/DIABETES

Table of Contents for the Digital Edition of APMA News - January/February 2018

Contents
APMA News - January/February 2018 - Cover1
APMA News - January/February 2018 - Cover2
APMA News - January/February 2018 - 3
APMA News - January/February 2018 - 4
APMA News - January/February 2018 - 5
APMA News - January/February 2018 - 6
APMA News - January/February 2018 - 7
APMA News - January/February 2018 - Contents
APMA News - January/February 2018 - 9
APMA News - January/February 2018 - 10
APMA News - January/February 2018 - 11
APMA News - January/February 2018 - 12
APMA News - January/February 2018 - 13
APMA News - January/February 2018 - 14
APMA News - January/February 2018 - 15
APMA News - January/February 2018 - 16
APMA News - January/February 2018 - 17
APMA News - January/February 2018 - 18
APMA News - January/February 2018 - 19
APMA News - January/February 2018 - 20
APMA News - January/February 2018 - 21
APMA News - January/February 2018 - 22
APMA News - January/February 2018 - 23
APMA News - January/February 2018 - 24
APMA News - January/February 2018 - 25
APMA News - January/February 2018 - 26
APMA News - January/February 2018 - 27
APMA News - January/February 2018 - 28
APMA News - January/February 2018 - 29
APMA News - January/February 2018 - 30
APMA News - January/February 2018 - 31
APMA News - January/February 2018 - 32
APMA News - January/February 2018 - 33
APMA News - January/February 2018 - 34
APMA News - January/February 2018 - 35
APMA News - January/February 2018 - 36
APMA News - January/February 2018 - 37
APMA News - January/February 2018 - 38
APMA News - January/February 2018 - 39
APMA News - January/February 2018 - 40
APMA News - January/February 2018 - 41
APMA News - January/February 2018 - 42
APMA News - January/February 2018 - 43
APMA News - January/February 2018 - 44
APMA News - January/February 2018 - 45
APMA News - January/February 2018 - 46
APMA News - January/February 2018 - 47
APMA News - January/February 2018 - 48
APMA News - January/February 2018 - 49
APMA News - January/February 2018 - 50
APMA News - January/February 2018 - 51
APMA News - January/February 2018 - 52
APMA News - January/February 2018 - 53
APMA News - January/February 2018 - 54
APMA News - January/February 2018 - 55
APMA News - January/February 2018 - 56
APMA News - January/February 2018 - 57
APMA News - January/February 2018 - 58
APMA News - January/February 2018 - 59
APMA News - January/February 2018 - 60
APMA News - January/February 2018 - 61
APMA News - January/February 2018 - 62
APMA News - January/February 2018 - 63
APMA News - January/February 2018 - 64
APMA News - January/February 2018 - 65
APMA News - January/February 2018 - 66
APMA News - January/February 2018 - 67
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APMA News - January/February 2018 - 71
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APMA News - January/February 2018 - 81
APMA News - January/February 2018 - 82
APMA News - January/February 2018 - Cover3
APMA News - January/February 2018 - Cover4
APMA News - January/February 2018 - S1
APMA News - January/February 2018 - S2
APMA News - January/February 2018 - S3
APMA News - January/February 2018 - S4
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