#OperateLikeaDPM Campaign is a Cut Above A PMA marked Foot Health Awareness month in April with a campaign designed to showcase podiatrists' surgical skills. The campaign, which piggybacked on the wild success of the 2017 #OperateLikeaGirl campaign, also emphasized the wide range of treatments and patientcentric care podiatric physicians and surgeons provide. The APMA Communications Committee, which plans all APMA public education campaigns, chose a surgical theme based on several factors: The committee realized the need to better educate the American public about the surgical care podiatrists provide. The committee felt the theme was not only important to convey to the public but also to other health-care providers, who often serve as referral sources for surgical patients. Members of the committee saw the campaign as an important way of supporting APMA's efforts to reach prospective podiatric medical students. "We know based on the market research APMA conducted that the variety of the career and the surgical aspects of the career are appealing to prospective students," said Communications Committee Chair Jane Andersen, DPM. continued on page 12 * * * APMA's campaign poster took a look at common conditions podiatrists treat surgically. 10 APMA News July/August 2019