APMA News - January/February 2020 - 29
Scenes from the campaign's YouTube video.
November. According to AADE, it was one of the most popular podcasts it has ever put out, reaching both public and
professional audiences.
Advertising Performance
During public education campaigns, APMA places a significant amount of campaign-related content on its social media
channels. This content drives organic interest among APMA's
followers, but the association also pays to promote content,
extending its reach beyond our audience of followers. In November, there were 552,000 total impressions, a 50-percent
increase over last November's impressions.
APMA also conducted digital advertising outside of social
media platforms, resulting in 11.3 million impressions and
more than 28,000 visits to the campaign landing page on
APMA.org.
Finally, APMA advertised to other health-care professionals through Medscape. The advertising campaign resulted more
than 601,000 impressions and 1,440 clicks to the website
landing page.
The "Don't Lose Your Nerve to Diabetes" campaign is complete, but materials are evergreen and are available all year at
www.apma.org/diabetes. APMA encourages members to continue to use and promote these materials year-round.
n
ACCESS TOP INDUSTRY
SUPPLIERS AT THE INTERSECTION
OF PODIATRY & TECHNOLOGY
Find the answers
to all your products
and services needs
on the newly
designed APMA
Buyers' Guide.
apma.officialbuyersguide.net
For more information, please contact:
SaraCatherine Goodwin, Senior Project Manager
Naylor Association Solutions
(770) 810-6977 | sgoodwin@naylor.com
APM-O0018 HP Filler_MKG.indd 1
2019-02-21 10:02 AM
APMA News January/February 2020
29
http://www.APMA.org
http://www.apma.org/diabetes
http://apma.officialbuyersguide.net
APMA News - January/February 2020
Table of Contents for the Digital Edition of APMA News - January/February 2020
Contents
APMA News - January/February 2020 - Cover1
APMA News - January/February 2020 - Cover2
APMA News - January/February 2020 - 3
APMA News - January/February 2020 - 4
APMA News - January/February 2020 - 5
APMA News - January/February 2020 - 6
APMA News - January/February 2020 - 7
APMA News - January/February 2020 - Contents
APMA News - January/February 2020 - 9
APMA News - January/February 2020 - 10
APMA News - January/February 2020 - 11
APMA News - January/February 2020 - 12
APMA News - January/February 2020 - 13
APMA News - January/February 2020 - 14
APMA News - January/February 2020 - 15
APMA News - January/February 2020 - 16
APMA News - January/February 2020 - 17
APMA News - January/February 2020 - 18
APMA News - January/February 2020 - 19
APMA News - January/February 2020 - 20
APMA News - January/February 2020 - 21
APMA News - January/February 2020 - 22
APMA News - January/February 2020 - 23
APMA News - January/February 2020 - 24
APMA News - January/February 2020 - 25
APMA News - January/February 2020 - 26
APMA News - January/February 2020 - 27
APMA News - January/February 2020 - 28
APMA News - January/February 2020 - 29
APMA News - January/February 2020 - 30
APMA News - January/February 2020 - 31
APMA News - January/February 2020 - 32
APMA News - January/February 2020 - 33
APMA News - January/February 2020 - 34
APMA News - January/February 2020 - 35
APMA News - January/February 2020 - 36
APMA News - January/February 2020 - 37
APMA News - January/February 2020 - 38
APMA News - January/February 2020 - 39
APMA News - January/February 2020 - 40
APMA News - January/February 2020 - 41
APMA News - January/February 2020 - 42
APMA News - January/February 2020 - 43
APMA News - January/February 2020 - 44
APMA News - January/February 2020 - 45
APMA News - January/February 2020 - 46
APMA News - January/February 2020 - 47
APMA News - January/February 2020 - 48
APMA News - January/February 2020 - 49
APMA News - January/February 2020 - 50
APMA News - January/February 2020 - 51
APMA News - January/February 2020 - 52
APMA News - January/February 2020 - 53
APMA News - January/February 2020 - 54
APMA News - January/February 2020 - 55
APMA News - January/February 2020 - 56
APMA News - January/February 2020 - 57
APMA News - January/February 2020 - 58
APMA News - January/February 2020 - 59
APMA News - January/February 2020 - 60
APMA News - January/February 2020 - 61
APMA News - January/February 2020 - 62
APMA News - January/February 2020 - 63
APMA News - January/February 2020 - 64
APMA News - January/February 2020 - 65
APMA News - January/February 2020 - 66
APMA News - January/February 2020 - 67
APMA News - January/February 2020 - 68
APMA News - January/February 2020 - 69
APMA News - January/February 2020 - 70
APMA News - January/February 2020 - 71
APMA News - January/February 2020 - 72
APMA News - January/February 2020 - 73
APMA News - January/February 2020 - 74
APMA News - January/February 2020 - 75
APMA News - January/February 2020 - 76
APMA News - January/February 2020 - 77
APMA News - January/February 2020 - 78
APMA News - January/February 2020 - 79
APMA News - January/February 2020 - 80
APMA News - January/February 2020 - 81
APMA News - January/February 2020 - 82
APMA News - January/February 2020 - Cover3
APMA News - January/February 2020 - Cover4
APMA News - January/February 2020 - A1
APMA News - January/February 2020 - A2
APMA News - January/February 2020 - A3
APMA News - January/February 2020 - A4
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