Design Solutions - Summer 2017 - 6

A Great Finish is Only the Beginning

Ruffino Cabinetry talks
about brand growth
through relationships
We traveled to Fort Myers, Florida to talk
with Steve Ruffino, founder and CEO of
Ruffino Cabinetry, and his Chemcraft
Distributors Oscar and Mario Hernandez
of Famis Inc. located in Miami and Naples,
Florida.
Ruffino Cabinetry was founded in 1981 and
produces luxury custom cabinetry and fitted
furniture for projects throughout Florida and
selected national and international projects. Their
award winning work has been featured in several
publications including Home & Design and Florida
Design.

"While we're obviously cabinet makers, we
consider our true specialty to be our
custom colors and finishing techniques,"
said Steve Ruffino, "it offers our
customers more options than they can
typically get from the larger
manufacturers. It's what sets us apart.
"I started the business as a solo operation
in 1981," said Ruffino, "and now we have
60 employees. We don't advertise and we
don't have a sales force to speak of. Most
of our business comes from longtime
repeat customers and referrals.
"Our reputation for quality has established
us as a brand name," continued Ruffino,
"we now have designers and architects
coming to us as their preferred cabinet
company.
"A few years ago we were experiencing a
severe production bottleneck in our
finishing area. We realized that we needed
to find a new partner that could help take
our product and our production to the next
level - that's when we reached out to
Famis and Chemcraft."

Front, L to R: Steve Ruffino - CEO, Ruffino Cabinetry holding grand-daughter Stella Rose Ruffino, Mario
Hernandez - Vice President, Famis Inc., Mike McIntyre - Operations Mgr., Ruffino Cabinetry.
Back, L to R: Meghan Ruffino, Stephen Ruffino - Vice President, Ruffino Cabinetry, Carol Ruffino - Sales / Design
Mgr., Ruffino Cabinetry, Oscar Hernandez - Partner / Sales Director, Famis Inc., Fernando Rivadeneira - Sales
Representative, Famis Inc.

"One of our specialties at Famis is custom
engineering automated and
semi-automated finishing systems," said
Mario Hernandez, "so we were confident
that we could help improve their work flow.
But first we needed to identify the correct
Chemcraft product to fit the system.
"We brought in our Chemcraft technical
representative and together we did
extensive testing," continued Hernandez,
"the solution we arrived at was Chemlife®
24.
"Chemlife 24 was a perfect fit with the
on-demand finishing system we set up,
and its properties allowed us to greatly
simplify their finishing process," he said.
"Between the equipment upgrades and
Chemlife 24," added Ruffino, "a step that
was taking us 8 hours was reduced to 40
minutes. Overall we've seen at least a
50% improvement in production time."

© 2017 AkzoNobel

Chemcraft® is a registered trademark of Akzo Nobel Coatings Inc.

"Chemlife 24 allows us to use this type of
system," said Oscar Hernandez, "we're
circulating both white and clear and
because the same catalyst is used for
both, the number of steps involved have
been reduced.
"In addition," continued Hernandez, "the
24 hour pot life of the product ensures that
there aren't fluctuations in the sheen and
helps offset any external factors that
might cause problems in the finish such as
humidity."
"And, with Chemlife 24," said Ruffino, "we
have far less of an issue with
formaldehyde off-gassing than we had
with the product our previous supplier had
us using. Between our distributor Famis,
and Chemcraft we get the attention to
detail, knowledge and support we need.
It's a relationship we can grow with."

Visit chemcraft.com to locate your
nearest distributor.


http://www.chemcraft.com

Table of Contents for the Digital Edition of Design Solutions - Summer 2017

Contents
Design Solutions - Summer 2017 - Cover1
Design Solutions - Summer 2017 - Cover2
Design Solutions - Summer 2017 - 1
Design Solutions - Summer 2017 - 2
Design Solutions - Summer 2017 - Contents
Design Solutions - Summer 2017 - 4
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